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Social Media Marketing,[object Object],Bandung - April 30th, 2011,[object Object]
Agenda,[object Object],The Basic of Social Media,[object Object],Brand monitoring,[object Object],Facebook Groups and Facebook Pages,[object Object],Twitter Experiences,[object Object],Blogging for Business,[object Object],Location Based Application,[object Object],Take Away Tips,[object Object],Success Story,[object Object]
So.ci.al Me.di.a,[object Object],Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. ,[object Object],Wikipedia,[object Object]
The Social Media,[object Object]
“Social Media is about sociology and psychology more than technology.” –,[object Object],Brian Solis,[object Object]
Social Media for Business,[object Object],• Create connections and build relationships,[object Object],• Improve search engine rankings which generates website traffic,,[object Object],inbound links and leads,[object Object],• Establish you and your team as thought leaders and innovators,[object Object],• Manage your brand and reputation online,[object Object],• Grow smarter and faster than your competitors,[object Object]
Audience,[object Object],Audience Segments,[object Object],• Customers,[object Object],• Prospects,[object Object],• Employees,[object Object],• Committee Members,[object Object],• Suppliers/vendors/affiliates,[object Object],Key Questions,[object Object],• Their goals and aspirations?,[object Object],• Their problems?,[object Object],• How do they get their answers?,[object Object],• How can you reach them?,[object Object],• What’s important to them?,[object Object],• What words and phrases do,[object Object],they use?,[object Object],• What sort of images and,[object Object],multimedia appeals to them?,[object Object]
Way to use social media,[object Object],• Listening - using social media as “real time”,[object Object],research and gaining insights from listening to customers,[object Object],• Talking - using conversations with customers to,[object Object],promote products or services,[object Object],• Energizing - building brand stewardship; and,[object Object],identifying enthusiastic customers and using them to persuade others,[object Object],• Supporting - making it possible for customers to,[object Object],help each other,[object Object],• Embracing - turning customers into a resource for,[object Object],innovation,[object Object]
Brand Monitoring,[object Object],Google News Alert,[object Object],http://www.google.com/alerts,[object Object],Search Stream on Twitter,[object Object],Social Mention,[object Object],http://socialmention.com/,[object Object]
Social media marketing
http://ow.ly/4K7ib,[object Object]
Facebook Pages,[object Object],Public profile,[object Object],Ability to add application on Facebook,[object Object],No fans limit,[object Object]
Social media marketing
http://ow.ly/4K7ew,[object Object]
Tools,[object Object]
Social media marketing
Why Blog,[object Object],Branding,[object Object],Generate sales,[object Object],Customer relation,[object Object],More?,[object Object]
Identify Target Market,[object Object]
Writing for your personas DOES NOT mean writing about the products and services you sell them ,[object Object],Write about the things they want to learn about,[object Object]
Platform,[object Object]
Location Based Application,[object Object]
GLOCAL,[object Object],think global, act local,[object Object]
http://places.google.com,[object Object]
Social media marketing
Take Away Tips,[object Object]
Be a Connector,[object Object],• Connectors are the people that introduce you to others,[object Object],• Most powerful in a social network,[object Object],• Give without expecting to receive anything back,[object Object],• Don’t just promote you, promote others and they will,[object Object],promote you which is MUCH MORE powerful,[object Object]
Go Where Your Audience Is Already,[object Object],• Most of your audience is already online,[object Object],• Almost all are in big networks (e.g. Facebook),[object Object],• Many are on niche focused networks as well,[object Object],• You would never send marketing materials untargeted,[object Object]
Add Value,[object Object],Do you have any materials like the following?:,[object Object],• Company information, brochures, web site, sales sheets,[object Object],  Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog,[object Object],• Photos and videos related to sales, training and products,[object Object],  Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog,[object Object],• Articles, news and press releases, events, newsletters,[object Object],   Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch,[object Object],• Presentations for training, marketing, sales and service,[object Object],   Put it here: Slideshare, YouTube,[object Object]
Success Story,[object Object]
Social media marketing
Social media marketing
And many more ....,[object Object],If the can do that,[object Object],How about you?,[object Object]
RidhoPutradiS’Gara,[object Object],Inbound Marketing Indonesia,[object Object],ido@inboundmarketing.co.id,[object Object],http://www.inboundid.com,[object Object]

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