This is the full slidedeck of the first session of our Smartees Summer School on the Consumer-Activated Company. In this session, our CEO Kristof De Wulf elaborates on how to combine consumer centricity with innovation to give your organisation a headstart on the competition.
5. I want to escape the limitations of my
daily routine life and enjoy the activity
of fantasizing about alternative
identities, lives, or positions
Her insight …
@KRISTOFDEWULF
20. IT IS HARD TO STAND OUT
CONSUMERS DO NOT KNOW MUCH
PERCEPTIONS ARE NOT STABLE
50/20 RULE
CONSUMERS ARE EMPOWERED
JUST LISTENING IS NOT ENOUGH
A BRAVE NEW WORLD
@KRISTOFDEWULF
60. @KRISTOFDEWULF
YOU ARE NOT YOUR CONSUMER
THINK LIKE A TRAVELER
WHY? WHY? WHY?
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SHOW EACH OTHER THE WAY
THE CONSUMER-ACTIVATED EMPLOYEE