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The Game of Context at MRS Summit 2015
@annaliezze @kpallini
@annaliezze @kpallini
Context IS A
KEY INFLUENCER
OF WHAT WE DO
@annaliezze @kpallini
YET WE KEEP
GOING FOR
representative
DESIGNS
@annaliezze @kpallini
TIME TO dare
OURSELVES
@annaliezze @kpallini
THE POWER
OF mobile
@annaliezze @kpallini
THE GAME
OF context
@annaliezze @kpallini
AN
INSTANT
coffee
STORY
@annaliezze @kpallini
@annaliezze @kpallini
Supermarket Breakfast Lunch Tired Break
Intention
SCORES
SIMILAR
@annaliezze @kpallini
CONTEXT
TRIGGERS
PRODUCT
relevance
@annaliezze @kpallini
MORE
predictive
POWER
@annaliezze @kpallini
BETTER
prediction OF
BEHAVIOUR
@annaliezze @kpallini
1
@annaliezze @kpallini
@annaliezze @kpallini
DECREASE
gap between
INSIGHT AND
ACTIONS
@annaliezze @kpallini
2
@annaliezze @kpallini
@annaliezze @kpallini
WE NEED
TO APPROACH
THINGS
differently
@annaliezze @kpallini
The Game of Context at MRS Summit 2015

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