What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research? Based on insights gathered by, and with this newest generation, we will give you a glimpse of how market research might look like in the future. Join us in our time machine and discover how to make your research future-proof.

1. GEN-ZURVEYS
Research in a GenZ dominated world
Annelies Verhaeghe
Katia Pallini

2. WANT TO
predict
RESEARCH
IN 2020?

3. &

6. A DAY
in the life
OF …

8. #INDEPENDENCE

10. 06:30

11. #IAMSNAPPY
06:30

12. 06:30

13. 08:30

14. #THISISME
08:30

15. 08:30

16. 10:00

17. #IAMBORED
10:00

18. 10:00

19. 10:00

20. #WHOGIVES
ASEXUAL
10:00

21. 10:00

22. 10:30

23. #HOBBYPLOYMENT
10:30

24. 10:30

25. 11:00

26. #SERENDIPITY11:00

27. 11:00

28. 14:00

29. #SHOWME
14:00

30. 14:00

32. ARE YOU
GENZ proof?

34. THANK YOU!
Annelies Verhaeghe
Katia Pallini