Co-Creative Innovation by Tom De Ruyck (Managing Partner at InSites Consulting), presented at the ISPIM Innovation Conference in Budapest on June 15, 2015.
20. Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify
with and understand the context, the
emotions and the (unarticulated) needs
of their customers.
@TOMDERUYCK
26. I love discovering new neighborhoods in
my city. Now that I am a parent I am
rediscovering the city in a new way, but I
feel limited in my mobility. I wish their was
a quicker way to conquer the city together
with my baby.
Urban parents insight
@TOMDERUYCK
35. Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc
intervention. Ideas shape in time,
so does collaboration.
@TOMDERUYCK
36. Ideas shape in time
NPD is an iterative process
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