Marketing Automation Guide - Why Do We Need Marketing Automation

Marketing Automation Mastery
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In end of this EBOOK you can see top 37 tools about
marketing automation.
Table of Contents
Table of Contents .................................................................................................. 3
Introduction............................................................................................................ 4
What It Is, And Isn’t ............................................................................................... 6
Marketing Automation Tools.................................................................................. 8
InfusionSoft........................................................................................................ 8
HubSpot............................................................................................................. 9
SalesForce......................................................................................................... 9
Buffer ............................................................................................................... 10
HootSuite ......................................................................................................... 11
LeadPages....................................................................................................... 12
Instapage ......................................................................................................... 12
Using Marketing Automation ............................................................................... 13
Conclusion........................................................................................................... 17
Resources ........................................................................................................... 18

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Introduction
Automation is a complex process that most people don’t fully
understand. A lot of people know about things like autoresponders that
can make their lives a little easier, but there are actually many ways to
automate your marketing that can save you unbelievable amounts of
time and money.
You can automate everything from landing page creation, to prioritizing
customers based on how likely they are to buy, to measuring metrics
based on performance of campaigns.
Marketing automation can be used for:
 Lead generation
 Relationship marketing
 Segmentation
 Measuring ROI
 Customer retention
 Upselling and cross-selling
 And so much more

If you’re not making use of automation tools and processes, you’re
really missing out on a lot of potential. You could be saving so much
ti e a d so uch o ey, a d aki g your life so uch easier… you’ll
be kicking yourself when you realize you should have been doing this all
along!
In this guide, we’re going to take a look at some of the ways you can
use marketing automation to simplify your own business and to help
you expand it.
So let’s get started!

What It Is, And Isn’t
First, let’s talk about what marketing automation is, and about some of
the common misconceptions people have about it.
First of all, let’s talk about what it is NOT.
Most people have the misconception that marketing automation just
refers to using an autoresponder for email marketing, but that is only a
very minor componenet of marketing automation.
So what IS it, then?
Wikipedia defines marketing automation as:
Marketing automation refers to software platforms and
technologies designed for marketing departments and
organizations to more effectively market on multiple channels
online (such as email, social media, websites, etc.)
and automate repetitive tasks.

That’s a decent definition, but it really doesn’t delve into how much can
be done through marketing automation. It can be used to guide leads
through a complex sales funnel, from the lead generation process, to
the initial sales funnel, to nurturing leads already developed, to closing
sales, cross-selling, upselling, and even retention. It involves the entire
life cycle of the customer.
Marketing automation can be used to boost a potential customer’s
lifetime value (LCV – Lifetime Customer Value), boost loyalty, segment
audience to bolster conversions, deliver personalized promotions, and
so much more.
Marketing automation can be as simple or complex as you want or
need it to be. It can be as simple as sending a customer a free report
after opt-in to as complex as generating the lead, attempting a sale,
segmenting the customer, retargeting the customer, selling, upselling,
etc.

Marketing Automation Tools
There are tons of different tools you can use for marketing automation.
You probably already have an email autoresponder that you use to
automate your email marketing. (If not, you need one!) But what about
other types of marketing automation?
Let’s take a look at some of the best tools.
InfusionSoft
>> http://www.infusionsoft.com
InfusionSoft is generally consider to be the ultimate in marketing
automation tools, because so much is built right into the system. It has
a bit in customer management service, marketing automation from
lead capture to follow up with personalized communications based on
email sends, opens, clicks, and even payment history, sales automation,
and even the ability to be a complete e-commerce system.

The biggest problem for the average user is price. It starts at a
whopping $199 per month for the Essentials package, which includes
CRM and marketing automation, but not sales automation or e-
commerce, and goes up to $2,999 for the one-time package called
Kickstart Pro . It’s just a bit too pricey for the average marketer, and is
more tailored for companies that are already successful and just
looking to expand.
HubSpot
>> http://ww.hubspot.com
HubSpot also has CRM, marketing automation, and sales automation
suites, but again, it can be quite pricey. Their basic marketing package
starts at $200 per month, but that is billed annually, which means you
need to invest a few thousand upfront to get started. Their software is
packed with features and very highly reviewed, but it might be outside
the average marketer’s budget.
SalesForce

>> http://www.salesforce.com
SalesForce is an extremely powerful package that has a number of
different apps to help you automate your marketing. They have one of
the most robust overall systems, with more features than just about
any other platform.
Their plans start at a reasonable $25 per month, but again, that is billed
annually, so it can still be quite expensive if you’re just starting out.
Their most popular package is $150 per month, billed annually.
Buffer
>> http://www.buffer.com/app
If you’re looking to automate your social media, Buffer is a great place
to start. They have a free level that will let you have one account per
social media site and up to 10 scheduled posts per profile, but Pinterest
is not included. If you want to post to Pinterest, or manage multiple
accounts, you’ll need to pay at least $10 per month, or more if you
have a lot of accounts to manage.

Buffer posts to Twitter, Facebook, LinkedIn, Google+, Pinterest, and
Instagram, and let’s you schedule posts to drip to your social media
throughout the day to help you get the most possible attention.
It also has other great features, such as analytics, link shortening and
tracking, and a tool that will help you determine the optimal timing for
your posts to get the most attention.
HootSuite
>> http://www.hootsuite.com
HootSuite is very similar to buffer. It will let you schedule posts, has
analytics, allows social sweepstakes, and much more. They post to the
same networks as Buffer, but don’t seem to include Pinterest in their
Core Networks list.
Like Buffer, they have a free level, and regular plans start at $9.99 billed
annually, or $14.95 billed monthly.

LeadPages
>> http://www.leadpages.net/products
If you build a lot of landing pages, using a system like LeadPages can
save you a lot of time. LeadPages has a ton of built-in templates to
make it easy to create the type of pages you want in a snap, and their
pricing is reasonable, starting at $25 per month for the Standard
package.
Instapage
>> http://www.instapage.com
Instapage is an alternative to LeadPages. They have a host of amazing
features, including HubSpot integration, email integration with
MailChimp and Constant Contact, marketing automation integration,
and drop-in pixel tracking.
They start at just $29 per month when billed annually.

Using Marketing Automation
Now that you know some of the tools that can be used for marketing
automation, let’s take a look at a basic scenario in which automating
the marketing process can help you.
Without automating the process other than lead capture and standard
email marketing (delivering a lead magnet and sending basic marketing
messages), your sales funnel will basically be:
 Customer opts in
 Customer receives lead magnet
 Customer receives marketing email
 Customer either buys or doesn’t
 If they buy, they receive other emails later
 If they don’t buy, they receive the same emails later
It’s all terribly inefficient.

What if that person bought something, and you don’t immediately
deliver an offer that matches what they just bought? You’ve lost a shot
at an additional sale.
What if that person did NOT buy something, and you didn’t segment
them into a list of non-buyers so you could try different offers to them?
You’d just keep sending them the same type of offers over and over,
and they’d likely never buy.
Now, let’s take a look at how the process might look with marketing
automation:
 Customer opts in
 Customer receives lead magnet
 Customer receives marketing message
 Customer does not buy, so is segmented
 Customer is retargeted with a Facebook ad for a second chance at
the initial sale
 Customer buys the product upon second view
 Customer is moved to a segment of buyers from Facebook
 Customer can be targeted with similar offers, using Facebook as
one of the methods of marketing

 Customer buys another offer
 Customer is sorted into a regular buyer list and receives special
offers that are reserved for those customers
 Customer feels appreciated and buys even more
All those later sales would not have happened without marketing
automation, because the initial sale would have been lost simply
because the user was never retargeted on Facebook.
This is just one basic example of the process, but it applies to so many
scenarios. No matter what type of marketing you’re doing, you can
fine-tune the system and dramatically increase the average lifetime
value of each customer by delivering targeted, personalized marketing
based on their buying habits and interests!
This is the kind of powerful stuff that many people seem to think is
reserved for mega-corporations like Amazon, but anyone can do these
things! With the right tools, you can easily set up funnels that guide
customers along a particular path that increases the likelihood that
they will buy something, and that will even increase the amount of the
money they spend when they do buy something!

You can use automation to deliver completely personalized results this
way, which can boost sales considerably. For example, if a customer
clicks a link in an email about marketing on Twitter, it shows an interest
in Twitter marketing and you can then deliver custom marketing that
puts products related to Twitter marketing right in front of them!
You can also automate all of your social media by putting a series of
posts into your automation program and setting it to post at specific
times or intervals.
This will let you market your website or products and grow your social
media presence without having to be on social media all day, freeing up
valuable time for other things!

Conclusion
If you thought marketing automation is all about email autoresponders,
hopefully you’ve learned that is only the tip of the iceberg. Marketing
automation goes so much deeper than that. You can use it for pretty
much every step of the customer’s life cycle, from the initial lead
capture all the way through retention!
If you’re hesitating and wondering if it’s worth it—don’t. IT IS. If you’re
not already getting a lot of sales, you may not be able to afford some of
the pricier options, but as soon as you can afford it, marketing
automation can drastically improve your results. Make it a priority!
Remember, many of these tools have free trials. Don’t take a trial until
you’re ready to put it to good use, because you won’t get another
chance. But when you’re serious about automating your marketing,
grab a trial or two and see what these systems can do for you.
Best of luck!

Resources
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Top trends tools
Amazon Movers & Shaker
Movers & Shakers in Tool & Gadget Sets. Movers &
Shakers identifies the biggest gainers in sales rank
compared to twenty-four hours ago
===
Amazon Best Sellers
Find the top 100 most popular items in Amazon Home
Improvement Best Sellers
===
Kindle Best Sellers
Discover the best Kindle eBooks in Best Sellers. Find the
top 100 most popular items in Amazon Kindle Store Best
Sellers.
===

Google Trends
See the latest trends, data and visualizations from Google.
===
EBAY-What's Trending
Search anything to see what it's going for on eBay. Our
most popular items based on sales, watches and views.
===
Youtube Trends Dashboard
The pulse of what's trending on YouTube.
===
Yelp Trends
Yelp is a website and mobile app that connects people
with great local businesses.
===
Buzz Feed
BuzzFeed is the leading independent digital media
company delivering news and entertainment to hundreds
of millions of people around the world.
===
Hashtagify
Everything about the #entrepreneurship hashtag from
hashtagify.me, the most advanced hashtagsearch engine.
===

Trend Hunter
The #1 largest Trends and Trend Spotting community,
Innovation. Fashion Trends, 2015 Trend Reports, Style,
Gadgets, Tech, Pop Culture, Art, Design.
===
Buzz Sumo
BuzzSumo provides insights into the most popular content
online and the influencers sharing it.
===
Reddit list
News, updates, and discussion for redditlist.com; your
best source for stats on the most popular subreddits
===
Fanpage Karma
Fanpage Karma is an online tool for social media analytics and
monitoring. It provides insights on posting strategies and
performance of social media profiles such as Facebook, Twitter,
or YouTube.
===
Watch count
WatchCount.com shows you the most popular eBay items in
real-time, as voted by eBay users.
===

Work Smarter
Not Harder!
We all know that using internet marketing tools can
help us get big success
However, did you know that using best internet
marketing tools is THE key element for real success
of your business?
Here is why we must use marketing tools:
Use tools can help you
Earn more money!
Save more time!
Because For almost every paid tool you can find a
free alternative one!
Use tools can save you time because when you
have the best productivity tools, you add more hours
to your day!

Need more customers and more leads? You must
know the best tools nowadays for you to collect
emails fast and easy.
Do you want your site to reach higher rankings?
You will find in our guide top popular SEO tools for
free and also paid ones.
Do you feel that you waste a lot of time working on
social media marketing?
We have gathered in top tools the best top social
marketing tools for to automate your social media
marketing.
Don't know which content to write for your audience?
You can find in this guide top tools that give you top
ideas to generate the best texts filled with interesting
content.
This big list of top internet marketing tools includes
almost every tool you’ll ever need to master every
aspect of a digital marketing campaign
Feel free to share this guide with your friends! They
will definitely be thankful!
ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools
Social Media Tools
PPC Tools
Content Optimization Tools
Rank Tracking Tools
Tops Keyword Research Tools
Keywords Ideas Tools
Technical Seo Tools
Top Seo Tools Link Building
Top Seo Tools
Top Landing Pages Creators

Twitter Trending Topics
Twitter Tools For Images
Twitter Hashtags
Top Twitter Tools
Top Facebook Tools
Top Lead Generation Tools
Top Autoresponders Tools
Build Email List Tools
Top Niche Research Tools
Top Trends Tools

Ecommerce Software
Screen Capture Video Audio Tools
Gif Creator Tools
Free Banner Creators Tools
Top Online Contests Tools
Twitter Tools
Twitter Analysis Management Tools
Competitive Analysis Tools
Backlink Investigation Tools
Tools For Writers

Instagram Tools
Notifications Monitoring Tools
New Launch Products Sites
Question And Answer Sites
Push Notification Tools
Time Management Tools
Webinars Tools
Heatmap Analytics Tools
Free Wordpress Tutorials
Website Templates builder Tools

Website Testing And Analysis Tools
File Sharing And Data Storage Tools
Brainstorming And Mind Mapping Tools
Top Interstitial Traffic Networks
Top Solo Ad Traffic Sources
Top Native Ads Traffic Networks
Top PPC Networks
Top PPV CPV Networks
Top Mobile Traffic Networks
Infographic Submission Sites
Free Video Submission Sites

Free Article Submission Sites
CPA CPM Aff Networks
Mobile Marketing Tools
Scraper Extractor Tools
Support Tools
Graphic and Design Tools
Efficiency Tools
Virtual Assistant Sites
Top Outsourcing Tools
Traffic Analysis Tools

VPN Tools
Integration Services Tools
Social Media Analytics Tools
Url Shortener Tools
Content Ideation Tools
Domain Name Idea Generators
Domain Appraisal Tools
Domain Email Tools
Business Dashboard Tools
Increasing Influence
Payment Gateways Tools

Project Management Tools
Customer Support
Website Monitoring Tools
Form Builders
Website Builders
Image And Cliparts Sites
Design Tools
Video Creating Tools
Surveys
Top Outreach Tools
Top Live Chat Tools

YouTube Marketing Tools
Mobile Marketing Tools
Top Heatmaps Tools
Top E-learning Platforms
Top Content Tools
Cloud File Storage
Top Affiliate Marketing Sites
Top Analytics Tools
Top Social Advertising Tools
Content Creation Tools
Social Analytical Tools

Monitoring Sharing Tools
Internet Marketing Top Forums
Internet Marketing Newsfeeds
Internet Marketing Top Sites

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