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5 Tools to Make Your Facebook Career Page More Effective
- 1. 5 Tools to Make Your Facebook Career Page More Effective
- 3. Takeaways • Why Facebook Recruitment? • Tools – Employer Branding – Job Postings – Advertising – Sponsored Stories – Analytics
- 4. Go fishing where the fish are.
- 5. Poll: Do you use a Facebook Page for Recruitment? Please vote in the “poll” box to the right.
- 7. Poll: Do you post jobs on Facebook? Please vote in the “poll” box to the right.
- 8. Job Postings
- 9. Poll: Do you use Facebook Advertising for recruitment? Please vote in the “poll” box to the right.
- 10. Advertising
- 12. Insights
- 14. Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS. Jobs reposted through partners:
- 16. Draw an audience to your jobs through targeted Facebook advertising Engage your audience with Facebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
- 17. Thank You! • Questions? • Connect with us on Social Media to learn more about social recruitment http://www.facebook.com/IDforEmployers http://www.twitter.com/#!/IDforEmployers http://www.linkedin.com/company/identified https://plus.google.com/113207732250645259561/post s
Hinweis der Redaktion
- Thanks for joining. We’ll get started in just a few minutes as we wait for a couple more people to join.Reminder to record!!!!Hi everyone and thanks for joining us today for another installment of our social recruiting webinars. Today we’ll be covering 5 Tools to Make your Facebook Career Page More Effective.All other webinars in this series are recorded and posted on our website at employers.identified.com/events
- I’m Jennifer Picard, the Product Marketing Director here at Identified.Identified Employer Solutions are Facebook Recruiting Solutions for the social employer. Our tools allow employers to transform their organization’s Facebook page into an active Talent Community and Social Job Board, search through Facebook profiles with ranking and relevance to target passivecandidates, and find active candidates for hard to fill positions through targeted advertising.Today, we’ll be covering 5 Tools to Make your Facebook Career Page More Effective.
- This webinar should last approximately 30 minutes, with 15 minutes at the end for a Q&A session. Please feel free to ask questions throughout the webinar by typing them into the Q&A box to your right.Today, we’ll review why Facebook is imperative to your overall recruitment strategy, and how you can use a Facebook Career page to drive exceptional candidates to apply for your open positions. During this webinar, we will discuss employer branding, job postings, advertising, sponsored stories, Facebook Insights and how each can help you make the most out of your Facebook Career page.Let’s start off by discussing why Facebook is quickly becoming the social recruitment medium of choice.
- With over 800 million members, Facebook is the largest human database of all time. In fact, a July 2011 Forrester study found that 96% of US adults who use social networking sites are on Facebook. That’s a tremendous increase over the 28% that use LinkedIn and the 24% that use Twitter. So, go fishing where the fish are and be sure to cast a wide net. A Facebook Career Page is a great place to start. But first, we’ll do a quick poll – just to see who’s already using a Facebook page for recruitment.
- Identified has created Facebook recruiting solutions for the social employer to compliment your existing recruiting strategies. Our solutions include a job posting app for your Facebook Company or Career page, a passive search tool that helps you professionalize personal Facebook connections and search through existing networks, and Facebook advertising to drive targeted talent to your job postings and build your talent community. Let’s take a look.
- Talent Link is a Facebook app that allows you to post jobs on your Facebook page.It will integrate with your ATS, or you can manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed, JuJu and Simply Hired to increase views and drive candidates to your Facebook page. We are currently offering free 15 day trials of TalentLink to all webinar attendees, so please contact us if you’re interested.
- ProSearch is our passive search tool which allows you to search Facebook profiles filtering, ranking and relevance.If you’re tired of scrolling though hundreds of job applications for each job posting, try sourcing candidates with ProSearch. Identified has indexed over 50 million Facebook profiles, made them professionally relevant, and given them a score so you can see who the top candidates are. Start with a free user profile at identified.com or contact our sales team for a ProSearch subscription. ProSearch allows you to search by location, graduation year, company, industry, and much more.You can also download resumes, message candidates directly with IDMail, and see how you are connected to the candidates through your company’s employees.
- JobReach helps you build your talent community and drive applicants to your job postings with targeted advertising. You can promote a specific job, career event, Facebook page, or your own website with a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.There are countless ways Facebook can improve your overall recruitment strategy, so please contact us if you’d like help navigating your options. We offer free, 15-minute Facebook Recruiting Consultations.
- Thanks for joining us today, our next webinar will be Social Recruitment 101 on Tuesday, January 24, at 11am PST.Please type your answers into the Q&A box to your right, and I’ll try to get to all of them.