1. THE
IDEA
SANDBOX August, 2009
PROGRAM
Idea Sandb×
"The right place for the left brain"
Opening Washington DC - 2010
Paul Williams 202-506-9537
paul@idea-sandbox.com | www.idea-sandbox.com
2. THE PROBLEM
MOST
MEETINGS
ARE
without
process
boring
distracted
poorly
led
uninspiring
3. THE BIG IDEA
“
Idea Sandbox does for meetings what
Walt Disney did for amusement parks.
”
4. THE SOLUTION
the right
PEOPLE
with the right
PEOPLE
PROCESS
at the right
PLACE PROCESS
PLACE
The perfect brain storm.
Providing the right PEOPLE, the right PROCESS and tools, all within a truly inspiring PLACE.
5. THE BIG IDEA
Idea Sandbox
Brainstormers
creates and re-creates
are surrounded with an
the perfect conditions
experience like no other.
for generating
An experience that
remarkable ideas.
allows magic to happen -
remarkable ideas.
Think smarter,
not harder.
Disneyland
for the mind
6. SERVICES
1
Guided
Brainstorming
2
Free Range
Brainstorming
PEOPLE
3
Workshops &
Mini-Courses
4
PROCESS
Presentations
PLACE
7. COMPETITION
Idea Sandbox
HIGH $6k $11k
room only with facilitation
brainstorm
venue
INSPIRATION
$4k
"unique"
venues
hotel meeting $6k
your room conference
office $7k
center space
$4.5k
free
LOW
$0 - NONE INVESTMENT HIGH $15
8. TARGET AUDIENCE
WHO TYPE WHERE
1 Large
Marketing Washinton DC
Primary "service-based"
Teams Metro Area
companies
Medium-sized
Senior Major Cities with
"service based"
Leadership DC as Destination
companies
2
Product Advertising Eastern
Secondary Teams Agencies Seaboard
Those With Their Meeting North
Own Clients Planners America
3
Human
Consultants Europe
Broader Resources
9. WHAT IT SHOULD FEEL LIKE
We're not in Kansas Intimate This is a place where I
Retro
anymore Entertaining Clean really feel creative.
A Bit Playful
Produced
Magical
Theatrical
Choreographed Safe
A Production Warm
Remarkable
Approachable
Credible Organized Discovery
Theater-like
Comfortable focal points
Purposeful
Bright
Stuff catches your
Organized, attention, but it's not
but not too slick Technical Friendly Mystery distracting.
10. ROOM REQUIREMENTS need traditional novel
Clear, frosted
Conference trapezoid White Cork
back-lit glass
tables tables boards Boards
panels
Surfaces for posting Flexible seating,
Flexible writing Ability to create Large surfaces to
information ability to easily re-
surfaces break-out areas capture information
(e.g. flip chart pages) arrange the space
Nooks in overall Large surfaces to Ability to quickly
Soundproof
space - to allow present information transform information Flip Charts
Rooms
break-out aress digitally into digital format
Digital
movable LCD Magic Touch Paperless
Camera
walls Projector Digital Panels Option
Mounts
11. ROOM STANDARD ITEMS
storage areas
space for
to hide things wifi fridge
coats, etc.
not in use
spacious
comfortable
flip charts seating / no phone
seating
crowding
ability to ability to
audio / video
project project paper
conference
images from images from schredders
equipment
computer computer
sound-proof
privacy
12. WISH LIST
large enough
use as little
lobby to hold solar
paper as
groups pre- power
possible
meeting
fairly
enough toilets wind
green
esp. women power
materials
13. ALL THE SENSES
total control
high quality
of lighting /
images
intensity
plenty of stimulating
natural light visuals
see the
walls change
lightning
color
gadgets and
SIGHT
toys to play soundtracks
with
TOUCH/
SOUND
FEEL
fresh air /
Enriched total
air flow Environment surround
sound
TASTE SCENT
full sound-proof
temperature rooms
control
hear the
creative
thunder
juices
food for aroma smell the rain
thought therapy
14. ROOM THEMES *Other Possibilities:
Journey to
Imagination • Wilderness Lodge
active
EPCOT • Sand Castle
• Tree Fort
Creative Like the
different from rounds out
Process Muppet animated technical
other rooms the place
In 3D Labs
high school The The
Top Pot Jefferson's
bright clean chemistry Genius Library exotic
Donuts Library?
lab Lab (TBD)*
The The scents
a bit images
animated
mysterious
Think Great/360˚ transport
support
Tank Hall images
surrounded
Jules Verne
exotic nautical with video inspirational
Nautalus
screens
adventure mystery
15. ROOM THEMES
sandbox sandcastle
Common transition
Facade Areas / (from world
Lobby to rooms)
pail & playful
shovel
16. The The The The
Genius Study/ Think Great/360˚
Lab Library Tank Hall
