Welink helps customers increase online visibility and reach people who are looking for the services they provide without requiring big software efforts like a booking module, visibility management platform, and lead alerting. Today, Welink has more than 5,000 members in 8 countries. A Case Study and Interview with Charles Passereau CEO & Co-Founder at Welink

1. Customer Case Study
Charles Passereau
CEO & Co-Founder
Welink
INTERVIEW WITH:
FEB 2022
w w w . i o v o x . c o m

2. Q. Tell us about Welink and your role in the company.
Interview
CHARLES PASSEREAU
CEO & Co-Founder
Welink
w w w . i o v o x . c o m
I’m Charles Passereau CEO and co-founder at Welink. I founded Welink in 2018 and
we have developed a SAAS solution to help SMBs acquire new customers thanks to
our unique sales technology.
We help our customers increase their visibility online and reach people who are
looking for the services they provide without requiring big software efforts like a
booking module, visibility management platform, and lead alerting.
We initially focused on helping accountants in France. Then we expanded
throughout the EU and launched several new verticals such as Builders, Lawyers,
Agencies and Architects.
Today, Welink has more
than 5,000 members in
8 countries.

3. For Welink it’s essential for us to know how many messages, appointments, and
phone calls each of our 5,000 members receive through our platform. When someone
is shopping for a professional service like a lawyer or accountant, they want an
immediate reply, so we needed to know if our members were missing any important
opportunities so we could help them respond quickly. In addition to that, we needed
to know how well our product was performing as measured by the kind of lead
generation we were creating for our members.
We had very little visibility on what was happening via phone calls between leads
and our members which is why we needed an efficient call tracking solution.
w w w . i o v o x . c o m
Q. What challenges were you facing that led you to
explore Call Tracking? What were your goals from such a
program?
We need to generate leads
through our platforms,
and it’s proven that the
quickest way to reach a
professional is the phone.

4. w w w . i o v o x . c o m
Q. Can you share a bit about the implementation?
The documentation and the iovox resources were very helpful and as usual the friendly experts at iovox were available to help us with our questions. The
biggest compliment came from our CTO/CPO who told me that iovox is one of the best partners he’s ever worked with in terms of support, communication
and performing against the SLA. That’s a glowing endorsement from a tough judge!
Q. What are some of the advantages you have gained from implementing iovox?
One of the best things about the iovox analytics is that you can consistently measure improvement, and we’ve seen an 18% increase in conversion rates
since implementing iovox’s call tracking solutions.
This has had a massive impact on our business performance and we believe there’s more we can do to improve on these results with some of the advanced
features iovox has started rolling out like conversational AI.
Q. What lead you to choose iovox?
We tried many call tracking solutions, but iovox's industry expertise, the capabilities of their platform, and the quality of human relationship made it an
easy choice. After more than 3 years, I can happily say that we chose the right solution!

5. w w w . i o v o x . c o m
w w w . w e - l i n k . c o m
i o v o x t u r n s p h o n e c a l l s i n t o g r o w t h & p e r f o r m a n c e i m p r o v e m e n t o p p o r t u n i t i e s