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Mark Sneider
Owner/President – RSW/US & RSW/AgencySearch
www.rswus.com
www.rswagencysearch.com
How We’ve Built Our Business
Proactive Prospecting + Inbound =
Agency New Business Success
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What We’ve Built
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What We’ve Built
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What We’ve Built
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What We’ve Built
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What We’ve Built
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What We’ve Built
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What We’ve Built
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What We’ve Built
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2 You Too Can Build It!
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11 Realities That Get in the Way
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You All Do the Same Stuff
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You All are “Strategic” and a
“Great Partner” and “Go the
Extra Mile”
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They Won’t Come if
You Only Build It!
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Inbound is a Passive Sport
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Inbound Isn’t a
Part-Time Sport
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Inbound Isn’t About You
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Inbound Is Often a Mess
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Marketers are Reading
Your Competitor’s Stuff!
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Marketers Want Specialists
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Marketers Really Do Recognize
That You Do the Same Stuff
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Your Freakin’ Agency Will Die If
You Just Aspire to be Crispin!
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3 I Started with Nothin’.
You’ve Got Sumthin’ Sumthin’
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A Concept Only Proven in the UK
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A Market That Was Full of Used Car
Sales People in the U.S.
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Agencies Riding the Wave of
Economic Success
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You’ve Got Something to
Work With!
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4 Some “But Remembers”
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Marketers Only Read That Which
Is In Front of Them
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Marketers Don’t Google Search
Their Way to a New Agency
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Marketers Get 100’s
Of Calls a Week!
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What’s Different About You?
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Why Do They Want To See You?
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5 It Ain’t Easy…But It’s Cheap
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First Start By Picking
an Entry Point
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And Don’t Worry About
What Others Think
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Now Build the Plan
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Multiple Platforms (Including
Ole’ Fashioned Post)
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Integration…Just Like
You Do For Your Clients
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Consistency of Messaging
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Consistency of Outreach
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Consistency of Methodology
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You Have to Capitalize
on All the Channels
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Frequency of Messaging Just
Like You Do For Your Clients
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Outreach to Help Bust Through
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6 Don’t Sit On Your Ass…
Do Something!
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If All You Do Is Sit & Wait…
All You’ll Do Is Sit & Wait
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Sure It Takes Effort
and People Will Gripe
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You’re the Boss…
Make Them Do It!
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But Live By Example…You Need
to Sell and Write and Create!
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7 Recap
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Be Proactive.
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Be Proactive.
Be of Value.
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Be Proactive.
Be of Value.
Be Consistent.
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Be Proactive.
Be of Value.
Be Consistent.
Be Something.
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Be Proactive.
Be of Value.
Be Consistent.
Be Something.
Be Realistic.
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Inbound can’t do it on its own.
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Outbound can’t do it on its own.
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But combined, the two can be
extremely powerful tools to help
you build your agency’s business.
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So Be The Agency
That Wins This Game.
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And Put A Smarter
Program Together For Your Firm.
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It Built My Business.
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It Can Build Yours Too!!
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Thanks!
mark@rswus.com
www.rswus.com

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