INBOUND 2015

1. INBOUND15
THERE IS NO FRESH
BROCCOLI
A No-Nonsense Blueprint for
Digital Marketing Success
Jason Falls
SVP, Elasticity

2. ELASTICITY + THERE IS NO FRESH BROCCOLI

3. Why do we keep asking the same questions?
ELASTICITY + THERE IS NO FRESH BROCCOLI

4. The Six-Point Blueprint
to Digital Marketing Success
ELASTICITY + THERE IS NO FRESH BROCCOLI

5. KNOW
YOUR
AUDIENCE
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

6. The
Relevance
Bulls Eye
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

7. When you know your audience:
1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

8. SEARCH
IS STILL NO. 1
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

9. Social and PR
Converge to Elevate Search
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

10. Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

11. Without Content,
You Do Not Exist
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

12. Measure
For The Future
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
Not the Past
ELASTICITY + THERE IS NO FRESH BROCCOLI

13. Two types of
Marketing
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

14. There Is
No Easy Button
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI

15. Nothing worth having comes easy.”
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI

17. I promise from now on you’ll remember that
when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI

18. INBOUND15
Contact Info
Elasticity
@JasonFalls
jasonfalls.com | 100ProofShow.com
goelastic.com
Get the slides!
slideshare.net/elasticity/there-is-no-fresh-broccoli
Jason Falls