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Jason Falls - There Is No Fresh Broccoli

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INBOUND 2015

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Jason Falls - There Is No Fresh Broccoli

  1. 1. INBOUND15 THERE IS NO FRESH BROCCOLI A No-Nonsense Blueprint for Digital Marketing Success Jason Falls SVP, Elasticity
  2. 2. ELASTICITY + THERE IS NO FRESH BROCCOLI
  3. 3. Why do we keep asking the same questions? ELASTICITY + THERE IS NO FRESH BROCCOLI
  4. 4. The Six-Point Blueprint to Digital Marketing Success ELASTICITY + THERE IS NO FRESH BROCCOLI
  5. 5. KNOW YOUR AUDIENCE Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  6. 6. The Relevance Bulls Eye Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  7. 7. When you know your audience: 1. Clearly understand who your product is for 2. Know their who, what, when, where, why and how 3. Listen to them 4. Know who they listen to 5. Once they buy, serve them like they’re the only one Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  8. 8. SEARCH IS STILL NO. 1 Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  9. 9. Social and PR Converge to Elevate Search Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  10. 10. Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  11. 11. Without Content, You Do Not Exist Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  12. 12. Measure For The Future Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button Not the Past ELASTICITY + THERE IS NO FRESH BROCCOLI
  13. 13. Two types of Marketing Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  14. 14. There Is No Easy Button Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  15. 15. Nothing worth having comes easy.” - Theodore Roosevelt ELASTICITY + THERE IS NO FRESH BROCCOLI
  16. 16. I promise from now on you’ll remember that when you see a head of broccoli. ELASTICITY + THERE IS NO FRESH BROCCOLI
  17. 17. INBOUND15 Contact Info Elasticity @JasonFalls jasonfalls.com | 100ProofShow.com goelastic.com Get the slides! slideshare.net/elasticity/there-is-no-fresh-broccoli Jason Falls

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