INBOUND 2015

1. REPUTATION > RÉSUMÉ
@LeslieBradshaw @madebymany || #DoLeader #INBOUND15

2. a lot of things look good on paper

3. my ex

4. most political & economic systems

5. thoughts from “thought leaders”

6. all the employees you’ve ever fired

7. if we can’t trust what’s
on paper or online,
then what do we do?

8. let’s first look at it metaphorically,
then break it down tactically

9. till
plant
weed water prune
harvest
lie fallow
sell replant / store
farming

10. mindset reboot
heads down
practice
significant outcome
repeat
speak / share
patience
mentor
your craft

11. “…you can’t always be
in a season of
harvest.”
—Joel Orsteen

12. “Better to be known as
a do leader than
recognized as a
thought leader.”
—Leslie Bradshaw

13. tactically, this is about…

14. what you deliver

15. how you deliver it

16. “The era of procrastination,
of half-measures,
of soothing expedients,
of delays is coming to a close. In
its place we are entering
a period of consequences.”
—Winston Churchill

17. what you deliver
insightful on-targetexcellence follow-through
right level of
effort

18. proof-read
what you deliver
outcomes
anticipate
questions &
needs
make
everyone’s
lives easier
… until it’s
done

19. what you deliver
consistent
sharp
prompt
dependable

20. proof-read
what you deliver
consistent
outcomes
anticipate
questions &
needs
sharp
make
everyone’s
lives easier
insightful on-target
… until it’s
done
prompt
dependable
excellence follow-through
right level of
effort

21. proof-read
consistent
outcomes
anticipate
questions &
needs
sharp
make
everyone’s
lives easier
insightful on-target
… until it’s
done
prompt
dependable
excellence follow-through
right level of
effort
typos!
all over the
place
busy work
makes too
many
assumptions
unclear
takes a lot of
extra work
from others
obvious
misses the
mark
leave with the
whistle
tardy
can’t be
counted on
shoddy half-baked
too much /
too little
red flags

22. “…keep your head
when all about you are
losing theirs and
blaming it on you…”
—Rudyard Kipling

23. “…talk with crowds
and keep your virtue,
or walk with Kings—
nor lose the common
touch…”
—Rudyard Kipling

24. how you deliver it
get dirty,
in the trenches
can do!
valuing &
empowering
others
no job too
small
virtuous cycle
of giving to get

25. how you deliver it
calm, cool,
collected
take initiative
manage
expectations
take
responsibility
lift up others

26. how you deliver it
always ready
to chip in
lead with
empathy
team > me
positive
attitude & body
language
collaboratively
with grace
decisivelywith kindness
self-aware with a smile

27. how you deliver it
always ready
to chip in
calm, cool,
collected
lead with
empathy
take initiative
get dirty,
in the trenches
manage
expectations
team > me
positive
attitude & body
language
can do!
valuing &
empowering
others
no job too
small
take
responsibility
lift up others
virtuous cycle
of giving to get
collaboratively
with grace
decisivelywith kindness
self-aware with a smile

28. take
responsibility
red flags always ready
to chip in
lift up others
calm, cool,
collected
lead with
empathy
take initiative
virtuous cycle
of giving to get
get dirty,
in the trenches
manage
expectations
team > me
positive
attitude & body
language
can do!
valuing &
empowering
others
no job too
small
blame others /
pass the buck
always dipping
out early
take all / too
much credit
irritable, curt,
moody
indifference
waiting for
instruction
always taking /
always asking
only likes the
easy, white
glove stuff
underdeliver
team < me
negative
attitude & body
language
all the
reasons why
you can’t
un-self aware
acting above
certain tasks

29. but what about hiring others?

30. play the talent long game

31. have intention in the short term

32. play the talent long game
weed out
re-hire turtles
from the
trenches
keep a running
list of A players
mentorstay in touch
protect your
network
tag your talent
in a CRM
real
recognize
real
make it
enjoyable &
memorable
treat people
well

33. have intention in the short term
scrappy >
linear
tap others you
trust to share
their Rolodex
share a meal,
observe
manners
test time
management &
comms skills
run a
simulation
don’t
micromanage
don’t let toxic
people stay
gracefully
accept when
people leave
prepare people
for what’s next
be the place
great talent
wants to work

34. closing thoughts

35. take stock
what outcomes have you helped drive?
do people genuinely enjoy working with you?
are you in the trenches regularly, or are you on the sidelines?
what season are you in? need to be in?

36. stock up
skill up and give more than you take
do great work, drive great outcomes
be patient and be grateful
seek advocates and be an advocate

37. materially impact 2 people per year
for the next 40 years
and they do the same…

38. … and you’ve positively
impacted 850,00 people.

39. “To laugh often and much; to win the respect
of intelligent people and the affection of
children; to earn the appreciation of honest
critics and endure the betrayal of false
friends… to know even one life breathed
easier because you have lived. This is to have
succeeded.”
—Ralph Waldo Emerson

40. thank you!

41. @lesliebradshaw
tinyletter.com/lesliebradshaw
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