Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Jill Rowley - Social Selling Slide 1 Jill Rowley - Social Selling Slide 2 Jill Rowley - Social Selling Slide 3 Jill Rowley - Social Selling Slide 4 Jill Rowley - Social Selling Slide 5 Jill Rowley - Social Selling Slide 6 Jill Rowley - Social Selling Slide 7 Jill Rowley - Social Selling Slide 8 Jill Rowley - Social Selling Slide 9 Jill Rowley - Social Selling Slide 10 Jill Rowley - Social Selling Slide 11 Jill Rowley - Social Selling Slide 12 Jill Rowley - Social Selling Slide 13 Jill Rowley - Social Selling Slide 14 Jill Rowley - Social Selling Slide 15 Jill Rowley - Social Selling Slide 16 Jill Rowley - Social Selling Slide 17 Jill Rowley - Social Selling Slide 18 Jill Rowley - Social Selling Slide 19 Jill Rowley - Social Selling Slide 20 Jill Rowley - Social Selling Slide 21 Jill Rowley - Social Selling Slide 22 Jill Rowley - Social Selling Slide 23 Jill Rowley - Social Selling Slide 24 Jill Rowley - Social Selling Slide 25
Upcoming SlideShare
Jason Falls - There Is No Fresh Broccoli
Next
Download to read offline and view in fullscreen.

7 Likes

Share

Download to read offline

Jill Rowley - Social Selling

Download to read offline

INBOUND 2015

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Jill Rowley - Social Selling

  1. 1. INBOUND15 Social Selling: How to Connect with the Modern Buyer Jill Rowley Social Selling Evangelist & Startup Advisor
  2. 2. Placeholder slide for opening video @jill_rowley #SocialSelling
  3. 3. Marketing Needs to Know More about Sales Sales Needs to Know More about Marketing We all Need to Know More about our CUSTOMERS @jill_rowley #SocialSelling
  4. 4. Meet the Modern Buyer Digitally-driven Socially-connected Mobile Empowered @jill_rowley #SocialSelling
  5. 5. @jill_rowley #SocialSelling
  6. 6. @jill_rowley #SocialSelling
  7. 7. @jill_rowley #SocialSelling
  8. 8. Mindset: from Selling to Helping Skill set: digital, social Toolkit: a fool with a tool is still a fool
  9. 9. The Why, What & How-To-Do Social Selling @jill_rowley #SocialSelling
  10. 10. Why do Social Selling? @jill_rowley #SocialSelling
  11. 11. Pipeline, Revenue, Renewals @jill_rowley #SocialSelling
  12. 12. What is Social Selling? @jill_rowley #SocialSelling
  13. 13. Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue. @jill_rowley #SocialSelling
  14. 14. @jill_rowley #SocialSelling
  15. 15. How do I do Social Selling? @jill_rowley #SocialSelling
  16. 16. 5 Pillars & Practices of Social Selling @jill_rowley #SocialSelling
  17. 17. 1. Buyer-centric LinkedIn profile 2. The Art of a LinkedIn Invite 3. LinkedIn Job Change Alerts 4. Advanced Search in LinkedIn 5. Find Alumni 6. Recommendations & Endorsements = Credibility 7. Share Content @jill_rowley #SocialSelling
  18. 18. The Art of a LinkedIn Invite @jill_rowley #SocialSelling
  19. 19. Buying Committee: 5.4 @jill_rowley #SocialSelling
  20. 20. Use Your Alumni Network
  21. 21. TWITTER @jill_rowley #SocialSelling
  22. 22. 1. Pick a simple and short username (this is your brand) 2. Create a personal profile that tells a story 3. Upload a good picture (no eggheads!) 4. Include your LinkedIn URL in your bio 5. Listen first, find your voice 6. Follow influencers and experts in your field; Subscribe to lists 7. Share things that are useful and relevant to your followers 8. Do no just self-promote or share your stuff 9. Engage with your followers (@reply, RT and mention) 10. Use #hashtags – example is #INBOUND15
  23. 23. Social Selling: It’s not a one-off • Executive Sponsorship • Program Owner • Alignment: Marketing, Sales, Sales Enablement, Sales Training, Sales Ops • Sustainable training program – 101, 201, 301 – Live and eLearning – Certification • Provide repository to store everything “social” • Deliver content calendars to make sharing easy • Celebrate successes • Share best practices & provide coaching • Embed in process & systems (SFA/CRM) • Recognition & Rewards • Track results @jill_rowley #SocialSelling
  24. 24. 5 Things for Sales Reps to do Right Away! • Optimize your LinkedIn profile for the Buyer; not the Recruiter. • Personalize your LinkedIn Invites – ALWAYS!! • Expand your Professional Network. ABC = Always Be Connecting. Leverage your College Alumni. • Follow Influencers and SHARE their content. • Follow your Customers (and Partners) on LinkedIn & Twitter. @jill_rowley #SocialSelling
  25. 25. @jill_rowley www.linkedin.com/in/jill_rowley Let’s Connect!
  • josepportell

    Aug. 11, 2016
  • quartzo

    Apr. 28, 2016
  • NicolasDuchemin

    Jan. 13, 2016
  • MelissaMaison

    Dec. 14, 2015
  • SandraAlmeida39

    Sep. 22, 2015
  • JeffBoichuk

    Sep. 22, 2015
  • leedrever

    Sep. 18, 2015

INBOUND 2015

Views

Total views

1,379

On Slideshare

0

From embeds

0

Number of embeds

184

Actions

Downloads

68

Shares

0

Comments

0

Likes

7

×