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INBOUND15
Behind the Curtain —
50 Tips for
Hosting Badass Events
Karen Hartline
CEO, Reinventing Events
#50tips @khartline
--13 years of event production experience
--Orchestrate events in U.S. and U.K.
--Produce variety of events including: conferences, dinners,
launch parties and road shows
--Work with budgets of all sizes
Karen Hartline | @khartline
--Questions?
--Share presentation via email
--Learn at least 1 new thing
AGREEMENT
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PRE-PLANNING
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1 Set goals from the beginning
#50tips @khartline
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Plan for
unexpected
fees
2
#50tips @khartline
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3 Give attendees an
opportunity to meet BEFORE
the event
#50tips @khartline
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Speed
networking may
be cheesy, but
it works
4
#50tips @khartline
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5 Absorb the fees
#50tips @khartline
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Customize
your order
form
6
#50tips @khartline
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7 Don’t expect your community
to come to you—go to them!
#50tips @khartline
#INBOUND15
Mashable Road Tour
#INBOUND15
Twilio Roadshow
#INBOUND15
Whuffaoke
#INBOUND15
Whuffaoke
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8 Turn a negative into a
positive
#50tips @khartline
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Add personal
touches9
#50tips @khartline
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10 Create templates and
checklists!
#50tips @khartline
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Be ready for
last minute
ideas
11
#50tips @khartline
#INBOUND15
TwilioCon 2012
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12 Use a hashtag, not a new
Twitter profile
#50tips @khartline
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SPEAKERS
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13 Ask speakers to attend the
event, not just speak
#50tips @khartline
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14 Include more Q&A time
#50tips @khartline
#INBOUND15
Tech Cocktail Celebrate
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15 Prep your speakers
#50tips @khartline
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Question your
speakers16
#50tips @khartline
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17 Don’t make your panel
facilitator do all the work
#50tips @khartline
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Don’t ask
everyone to
speak
18
#50tips @khartline
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19 Make a clear ask
#50tips @khartline
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Host VIP
reception
instead of
dinner
20
#50tips @khartline
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ONSITE
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Start your
event outside
the venue
21
#50tips @khartline
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22 Music in between sessions
helps keep energy up
#50tips @khartline
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23 Have your playlist offline
#50tips @khartline
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Have
employees
staff the event
24
#50tips @khartline
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25 Get your sales team involved
#50tips @khartline
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Include a
WOW factor26
#50tips @khartline
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Provide a coat check
27
#50tips @khartline
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28 Offer stress relief at your
event
#50tips @khartline
#INBOUND15
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29 WiFi is a must
#50tips @khartline
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Power it up!
30
#50tips @khartline
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SPONSORS
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31 Don’t sell attendee list to
sponsors
#50tips @khartline
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Offer creative
sponsor
activations
32
#50tips @khartline
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33 No pay-to-play
#50tips @khartline
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Get your swag
on!34
#50tips @khartline
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F&B
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35 Help facilitate lunch
discussions with table topics
#50tips @khartline
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36 Provide a variety of options
for food
#50tips @khartline
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Limited catering
budgets means
getting creative37
#50tips @khartline
#INBOUND15
Engine Yard Distill
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38 Make your water fancy
#50tips @khartline
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Offer healthy
snack options39
#50tips @khartline
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40 EAT!
#50tips @khartline
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POST EVENT
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Say Thank
You!41
#50tips @khartline
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42 Prep post-event emails
BEFORE the event starts
#50tips @khartline
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43 Have content ready to go
#50tips @khartline
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Do your own
debrief44
#50tips @khartline
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45 Announce your next event
#50tips @khartline
INBOUND15
INSIDER TIPS
INBOUND15
Have an event
emergency kit46
#50tips @khartline
INBOUND15
47 Use a Safe Word
#50tips @khartline
INBOUND15
Keep details
straight with
Boomerang
48
#50tips @khartline
INBOUND15
49 Have work/life balance
#50tips @khartline
INBOUND15
THE BIG TAKEAWAY
INBOUND15
Think about it
from the
attendees
perspective
50
#50tips @khartline
INBOUND15
Karen Hartline
CEO, Reinventing Events
@khartline
#50tips
reinventingevents.com
karen@reinventingevents.com

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