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DIY DESIGN HACKS
How to Use Visual Marketing to Leave
the Competition in the Dust
Peg Fitzpatrick
Director of Digital Media
Co-Author of The Art of Social Media:
Power Tips for Power Users

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I’m @PegFitzpatrick.
Social media strategist
and co-author of The
Art of Social Media

3. 1. Why visual marketing?
2. Why do people share on social media?
3. How to create your visual style guide
4. How to use visuals with your blog
5. Tips for tools
SESSION OVERVIEW

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Why use visual marketing?

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93%
Of our communication
is visual.
• Via Hubspot

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Images are easy to
remember and quick to
consume.

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2 Why do people share on
social media?

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94%
Of people consider
whether this will be
helpful for others.
• From The New York Times
Psychology of Sharing study

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1. Share to grow and nourish relationships
2. Be helpful
3. Define ourselves to others
From The New York Times Psychology of Sharing study
Sharing is caring

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Most people are not content creators.

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1. Keep it simple
2. Share with beautiful graphics
3. Provide helpful information
Make it easy to share

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Is your content helpful? Easy to share?

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3 How to create a style guide

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“Strive for two things in design: simplicity and
clarity. Great design is born of these two
things.”
Lindon Leader

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1. Color palette
2. Mood and feel of brand
3. Font choices
4. Type of image
Elements of style

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Color palette
Choose two or three
colors for your brand.
Be consistent!

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1. Use a photo that you love
2. Adobe Color will help you create a palette
3. Save the color codes in Canva
4. Don’t guess on colors
How to create a custom color palette

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Be consistent
Using the same colors
helps people recognize
your brand in an instant.

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Mood and feel
Playful?
Serious?
Inviting?

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Font choices
Choose two or three fonts
for your brand.
Keep it simple.

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Images
Tell a story with consistent
images and graphics.
Use the same filter.

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4 How to use visual marketing
with your blog

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Make it easy to share
Add Open Graph images
to your blog posts.

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Title it right!
Write great titles for each
post. Keywords count but
write for humans, not
algorithms.

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Meta data counts
Your meta data becomes
the subtitle on posts
when shared on social
media.

26. 1. Pinterest 735 pixels x 1102 pixels
2. Instagram 640 pixels x 640 pixels
3. Blog post 735 pixels x 315 pixels (or to fit your theme)
4. Facebook 940 pixels x 788 pixels
5. Twitter 1000 pixels x 500 pixels
6. LinkedIn 700 pixels x 400 pixels
Sizes for social media graphics

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5 Tools of the trade

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Canva
• Create your own
templates
• Resize designs with a
click
• Easy to work with a team

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Pic Monkey
• Use all the fonts on your
computer
• Create transparent
backgrounds
• Easy to use

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Lynda.com
• Invest in learning
• Amazing tutorials
• Educate at your own
pace

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Adobe Creative
• Huge array of products
• Adobe Color for palettes
• Create professional
designs

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YouTube
• Tutorials for visual
learners
• Subscribe to channels
for updates
• Easy to use

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• Canva
• Pic Monkey
• Lynda.com
• Adobe Creative Suite
• YouTube tutorials
Visual design tools

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6 Get appy

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Word Swag
• Super quick mobile
designs
• Add your watermark
• Tons of photos to use

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Over App
• Cool designs
• Unique fonts
• Holiday artwork packs

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PS Express
• Edit your photos
• One-touch editing
• Filters

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Adobe Color
• Create beautiful palettes
from your smartphone
photos and share across
all devices

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Camera Awesome
• Grids for photos
• Golden ratio template
• One finger zoom
• Photo or video

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• Word Swag
• Over App
• PS Express
• Adobe Color
• Camera Awesome by Smug Mug
Get Appy

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Questions?
Love to hear them!

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Thank you!
Find me @
PegFitzpatrick.com