INBOUND 2015

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Pushing Boundaries and
Borders With Global Content
Jessica Gioglio
Head of Content Lab, Sprinklr
@savvybostonian
@Sprinklr

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Working Abroad Changed My Perspective

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Marketing is done a
little differently
outside of the U.S.

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1 Learning To Work Your Best Assets

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https://vimeo.com/117164619
Every Company Has Assets That Will Result
In Great Content – What Are Yours?

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The inspiration?
Celebrating the
great feeling of
saving money with
a victory dance
like no other.

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Ask yourself:
What are your
company’s
best assets?

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Taking your content to
the next level requires
pushing boundaries.

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It’s about embracing a
test & learn mentality.

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And prioritizing
customer
needs,
interests
– and even
entertainment.

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2 Get Personal With Your Customers

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https://www.youtube.com/watch?t=30&v=Tmv8rCd_NiA
Ikea Singapore’s ‘Shelf Help Guru’ Helps
Customers Improve Their Private Lives

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…But They Didn’t Stop There

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Don’t be afraid to get
personal with your
customers, even if it
means poking a little
fun at yourself.

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Great content
opportunities are
not limited to a
status update.

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Consider every
customer touchpoint
& interaction as an
opportunity to drive a
positive experience.

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3 Be Brutally Honest

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The Power Of Raw Honesty
https://www.youtube.com/watch?v=064ipuBiWDg

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The Goal:
“Show the reality
we face everyday.”

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Results/Why Campaign Worked
“Many of the most
successful business ideas
of our time have come
about when someone has
borrowed and adapted an
idea from somewhere
else.” - David Kord
Murray, Author,
Borrowing Brilliance

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The element of
surprise is more
profound in
unexpected
environments.

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True stories move
us – and
motivate us to
take action.

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A surprising
revenue stream…

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4 Put The Customer Experience
Above All

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The Goal:
Change well-known slogan: 'It's like a
Brastemp’
To:
'Inspiration changes everything and life becomes a Brastemp'.

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Inspiration (And A Smile) Changes Everything…
https://www.youtube.com/watch?v=-Hc1kFvUTT4

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The power of the
right customer,
right moment,
right message.

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Strategic
partnerships drive
our messages
further.

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Non-digital campaigns can
still drive digital results:
• 2.7 million+ views
• Brastemp and
#inspiracaomudatudo
trending topics in São
Paulo and Brazil during
the launch period.

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Don’t just launch
campaigns – start
movements & facilitate
remarkable customer
experiences!

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• Work your best assets & push boundaries for next-level content.
• Every customer touch point & interaction is an opportunity - seize it.
• True stories move us – and motivate us to take action.
• The best marketing doesn’t feel like marketing. Why? Because it puts
the customer experience above all!
Key Takeaways

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