21. INBOUND15
Results/Why Campaign Worked
“Many of the most
successful business ideas
of our time have come
about when someone has
borrowed and adapted an
idea from somewhere
else.” - David Kord
Murray, Author,
Borrowing Brilliance
30. INBOUND15
Non-digital campaigns can
still drive digital results:
• 2.7 million+ views
• Brastemp and
#inspiracaomudatudo
trending topics in São
Paulo and Brazil during
the launch period.
32. INBOUND15
• Work your best assets & push boundaries for next-level content.
• Every customer touch point & interaction is an opportunity - seize it.
• True stories move us – and motivate us to take action.
• The best marketing doesn’t feel like marketing. Why? Because it puts
the customer experience above all!
Key Takeaways