Big Data Predictions and Insights from Implicit and Explicit Data
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Big Data Predictions and Insights from Implicit and Explicit Data
- 1. INBOUND15 THE VOICE IN BIG DATA Damon Cronkey SVP, Business & Corporate Development, SurveyMonkey
- 2. INBOUND15 Half of Germans and Americans and 42% of Chinese report their employers have spent substantial time, money and energy on big data.
- 3. INBOUND15 1 in 3 people say their big data investments have not paid off, or are unsure if they have.
- 7. INBOUND15 Gym Membership $272 Teeth Whitening $88 Hotel Rooms $210 How “Big Data” Can Predict Your Divorce, ABC News/Nightline, December 2012
- 8. INBOUND15 Beer Brand Switch = Divorce
- 9. INBOUND15 Predictive analytics is the hot new job
- 11. INBOUND15 How Companies Learn Your Secrets, The New York Times Magazine, February 2012 The pregnancy prediction score
- 12. INBOUND15 How Companies Learn Your Secrets, The New York Times Magazine, February 2012
- 13. INBOUND15
- 14. INBOUND15
- 16. INBOUND15 Data dinosaur Time consuming Expensive Not scalable
- 18. 29Mquestions answered 3Msurvey responses In One Day
- 19. INBOUND15 “Sales of most big, luxury sport- utility vehicles are up in 2007, like the Land Rover, Range Rover, along with several large (and expensive) SUVs from non-luxury brands, like the Chevrolet Suburban” Source: AutoData 2007 Current SUV sales remain steady in 2007
- 20. INBOUND15 What are you looking for in your next car? Market Research Driving Product Development at Ford Motor Company Fuel efficiency
- 21. INBOUND15 Job exit by women The Happiness Machine, Slate, January 2013
- 22. INBOUND15 What was the primary reason for leaving the company? The Happiness Machine, Slate, January 2013 70% 60% 50% 40% 30% 20% 10% Maternity Leave
- 24. INBOUND15 Implicit + Explicit = Question Bank Gets past the blank page challenge Question Bank helps customers write better surveys
- 25. INBOUND15 Build your own big data
- 26. INBOUND15 survey explicit data action implicit data Turning questions into confidence