15. INBOUND15
1994: "Ten Summoner's Tales" by Sting becomes the first secure online purchase.
Pizza Hut also claims to be first to sell online.
1995: Jeff Bezos launches Amazon.com. eBay founded as AuctionWeb.
1996: Dell begins selling computers online.
1998: PayPal founded.
1999: Alibaba Group established in China. Overstock.com founded.
2002: eBay acquires PayPal for $1.5 billion.
Early eCommerce History
16. INBOUND15
1994: "Ten Summoner's Tales" by Sting becomes the first secure online purchase.
Pizza Hut also claims to be first to sell online.
1995: Jeff Bezos launches Amazon.com. eBay founded as AuctionWeb.
1996: Dell begins selling computers online.
1998: PayPal founded.
1999: Alibaba Group established in China. Overstock.com founded.
2002: eBay acquires PayPal for $1.5 billion.
2004: Inbound conceptualized by Brian Halligan & Dharmesh Shah
Early eCommerce History
58. 1. Acquisition = Outbound. Retention = Inbound.
2. Customers have had enough of companies trying to
acquire them. Acquisition becoming less effective and
more expensive.
3. Retention marketing is a good way to grow revenue and get
new customers
What Did You Learn?