This document discusses Defy Ventures' Prison Entrepreneurship Program (PEP) which provides entrepreneurship training and job readiness skills to incarcerated individuals and former inmates. PEP has graduated over 600 individuals, 98% of whom found employment, and helped start over 60 businesses. Recidivism for PEP graduates is under 5%, much lower than the national average. The program has expanded to 22 states and works with over 1,700 formerly incarcerated individuals. It aims to help participants view themselves as the "CEO of their new life" and over 95% of PEP graduates remain arrest-free and employed.

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TRANSFORMING
HUSTLE
Catherine Hoke

2. defyventures.org

3. WHY?
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5. What would it be like if you were only known
for the worst thing you’ve ever done?

6. 30% of 23-year-olds have criminal history
76.6% re-arrested
Solving One of America’s Most
Costly Social Problems

7. 70% of children with
incarcerated parents follow in
their footsteps
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8. "The day you were born,
there was a pine box
and a prison cell built
with your name on it."
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9. Prison Entrepreneurship Program (PEP)
600 grads | 98% employment | 60+ startups | recidivism < 5%

12. NYC based
22 states
1,700 EITs
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13. CEO OF YOUR NEW LIFE.
þ Entrepreneurship
þ Employment readiness
þ Character Development
þ Reentry Preparation

15. 96.8% REMAIN FREE #INBOUND16

16. 95% EMPLOYMENT RATE

17. BSM
BYTE SIZE MOMENTS
150 businesses incubated
350+ jobs created

19. SCALABLE VISION #INBOUND16

20. “I’m so inspired!”

21. DO SOMETHING
Come to prison
Company field trip
Invite me to speak
Provide a scholarship
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22. “To see and feel the love
from strangers changed my
whole life. I haven’t shed a
tear in 35 years. I’m 47 now;
I cried like a baby at Defy’s
Shark Tank competition.
In that moment I knew I
belonged to the Human
Family.”
- Timothy Johnson

23. To: cat@defyventures.org x
Re: I’m in!
1. Scholarships
2. Prison
3. Speaking Engagement
4. Co / Title
5. City
10m Bonus!
Develop Your Dream
Online Course

24. cat@defyventures.org
@catherine_hoke
@defyventures
defyventures.org
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THANK YOU.