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INBOUND15
Sex Cult to C-Suite
What bad organizations can teach us
about building great ones.
Bob Gower / @bobgower
#INBOUND15
How did I fall for this sh*t?
@BOBGOWER /
#INBOUND15
Conformity is common.
#INBOUND15
Conformity is human.
INBOUND15
1. Offer something attractive
2. Socialize group behavior and language
3. Isolate and reinforce group behavior a...
#INBOUND15
We need groups.
#INBOUND15
We are hyper-social.
Huyn Cong (Nick) Ut, 1972
#INBOUND15
#INBOUND15
Groups are our superpower.
INBOUND15
BAD
COMPANY
@BOBGOWER /
#INBOUND15
We value groups more than individuals.
#INBOUND15
Groups of ordinary people
can do very bad things.
#INBOUND15
Groups can thrive
while individuals fail.
INBOUND15
GOOD
COMPANY
@BOBGOWER /
#INBOUND15
If we want to build a better world,
we need to build better organizations.
INBOUND15
 … build better people.
 … take better collective action.
 … are able to course correct.
Good organizations …...
#INBOUND15
Prioritize community and culture.
INBOUND15
THANK YOU!
@bobgower
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INBOUND 2015

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Bob Gower - Sex Cult to C-Suite

  1. 1. INBOUND15 Sex Cult to C-Suite What bad organizations can teach us about building great ones. Bob Gower / @bobgower
  2. 2. #INBOUND15 How did I fall for this sh*t? @BOBGOWER /
  3. 3. #INBOUND15 Conformity is common.
  4. 4. #INBOUND15 Conformity is human.
  5. 5. INBOUND15 1. Offer something attractive 2. Socialize group behavior and language 3. Isolate and reinforce group behavior and language 4. Until leaving becomes unthinkable How cults use our urge to conform @BOBGOWER /
  6. 6. #INBOUND15 We need groups.
  7. 7. #INBOUND15 We are hyper-social. Huyn Cong (Nick) Ut, 1972
  8. 8. #INBOUND15
  9. 9. #INBOUND15 Groups are our superpower.
  10. 10. INBOUND15 BAD COMPANY @BOBGOWER /
  11. 11. #INBOUND15 We value groups more than individuals.
  12. 12. #INBOUND15 Groups of ordinary people can do very bad things.
  13. 13. #INBOUND15 Groups can thrive while individuals fail.
  14. 14. INBOUND15 GOOD COMPANY @BOBGOWER /
  15. 15. #INBOUND15 If we want to build a better world, we need to build better organizations.
  16. 16. INBOUND15  … build better people.  … take better collective action.  … are able to course correct. Good organizations … @BOBGOWER /
  17. 17. #INBOUND15 Prioritize community and culture.
  18. 18. INBOUND15 THANK YOU! @bobgower

INBOUND 2015

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