1. A Story
about
the End
of Storytelling
by David Berkowitz
CMO, MRY
@dberkowitz * @mry * MarketersStudio.com
David.Berkowitz@mry.com
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2. Once upon a time…
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3. No, this story is…
different
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4. I want to tell you a story.
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5. I come from a storytelling family.
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6. There’s the story about the kid in the elevator of his
grandmother’s apartment building.
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7. These stories tell you something about the people involved.
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8. Some stories that get told aren’t quite as pleasant.
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9. They’re used as crutches, as ways to speak in sign language.
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10. I didn’t appreciate the dark side of storytelling.
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11. Yet we have it all wrong.
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12. My wife said a comment that forever rocked my world.
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13. “All they do is tell stories!”
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14. And this started to worry me.
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15. You’re ripping apart so much of what I love.
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16. It’s like I’m in Confession.
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17. I’ve got a joke about an old Jew going to Confession.
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18. “Those people are so stuck on stories.”
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19. Holy shit.
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20. HO LEEEE SHIT.
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21. She’s right. I knew it.
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22. It doesn’t build relationships.
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23. We need to move away from stories and toward relationships.
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24. Do you even know brands’ stories?
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25. At camp she and her friends played games with cans of Coke.
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26. We’ve got the antidote.
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27. Brands have the opportunity to get away from stories.
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28. “We Got A Look Inside The 45-Day Planning Process That Goes
Into Creating A Single Corporate Tweet.”
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29. Check in with people; take an interest in their lives.
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30. How can we use this embarrassment of riches?
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31. We have opportunities to be more human.
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32. Instead of storytelling, we’re going to shift to storymaking.
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33. I got a lot off my chest today.
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34. Let’s make our goal being more human first.
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35. The End.
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36. Author
David Berkowitz
David.Berkowitz@mry.com
@dberkowitz / @mry
MarketersStudio.com
Illustrator
Arjeanette Vivero
riyoko07.deviantart.com
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