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personal
+ professional
= your life
Fusing Your Personal & Professional
Brands
@dunwello @mattlauzon
People
@dunwello @mattlauzon
CEO
Chairman
Son & Brother
Sexual Abuse
Advocate
Client
Friend
but enough about me…
let’s talk business ;)
@dunwello @mattlauzon
people are
service
providers
@dunwello @mattlauzon
service
providers
are people
@dunwello @mattlauzon
@dunwello @mattlauzon
products are not
people too.
@dunwello @mattlauzon
@dunwello @mattlauzon
quality
price
convenience
transactions
VS.
relationships
@dunwello @mattlauzon
“I have a guy…”
“I’m looking for a...”
@dunwello @mattlauzon
humanity + skills
@dunwello @mattlauzon
trust
passion
community
@dunwello @mattlauzon
be passionate
@dunwello @mattlauzon
be trustworthy
@dunwello @mattlauzon
be(long)
somewhere
@dunwello @mattlauzon
passion: pick 3-5 “strengths” to focus on. be honest.
trust: consistently deliver on those strengths...
@dunwello @mattlauzon
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Matt Lauzon - Personal + Professional = Your Life

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INBOUND 2015

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Matt Lauzon - Personal + Professional = Your Life

  1. 1. personal + professional = your life Fusing Your Personal & Professional Brands
  2. 2. @dunwello @mattlauzon People
  3. 3. @dunwello @mattlauzon CEO Chairman Son & Brother Sexual Abuse Advocate Client Friend
  4. 4. but enough about me… let’s talk business ;)
  5. 5. @dunwello @mattlauzon people are service providers
  6. 6. @dunwello @mattlauzon service providers are people
  7. 7. @dunwello @mattlauzon
  8. 8. @dunwello @mattlauzon
  9. 9. products are not people too.
  10. 10. @dunwello @mattlauzon
  11. 11. @dunwello @mattlauzon quality price convenience
  12. 12. transactions VS. relationships
  13. 13. @dunwello @mattlauzon “I have a guy…” “I’m looking for a...”
  14. 14. @dunwello @mattlauzon humanity + skills
  15. 15. @dunwello @mattlauzon trust passion community
  16. 16. @dunwello @mattlauzon be passionate
  17. 17. @dunwello @mattlauzon be trustworthy
  18. 18. @dunwello @mattlauzon be(long) somewhere
  19. 19. @dunwello @mattlauzon passion: pick 3-5 “strengths” to focus on. be honest. trust: consistently deliver on those strengths. community: engage with your community. be authentic. tl;dr
  20. 20. @dunwello @mattlauzon

INBOUND 2015

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