8. Definition of Motivation Motivation – the process of arousing and sustaining goal-directed behavior In narrow sense, motivation is a process of satisfying the wants and needs of the employees and inducing, encouraging and helping the employees to perform their assigned jobs more enthusiastically for the effective achievement of the organizational goals. In broad sense, motivation is a process of directing or channeling the behaviors of the employees toward task performance.
14. Theories Applied to Needs Hierarchy Safety and Security Physiological Love (Social) Esteem SA Theory Y – a set of assumptions of how to manage individuals motivated by higher order needs Theory X – a set of assumptions of how to manage individuals motivated by lower order needs