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Bar & Nightclub: Las Vegas 2008

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Nuno Machado Lopes
Nuno Machado Lopes

Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.

BusinessNews & Politik
1 von 42
Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose or gain .
introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
right here, right now ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
business is about… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
communications ,[object Object],[object Object]
Bar & Nightclub Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bar & Nightclub Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
new advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
[object Object],It’s all about the moments
[object Object],[object Object]
social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
why e-mail? everyone else is…
Email? Newsletter? SMS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing online ,[object Object],[object Object]
Marketing online ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 “tools” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
different rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating the Physical & Virtual Experiences marketing the physical experience marketing the virtual experience
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
random thoughts – useless hints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
www.ig-marketing.com Nuno Machado Lopes [email_address]

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Bar & Nightclub: Las Vegas 2008

  • 1. Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose or gain .
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  • 21. why e-mail? everyone else is…
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  • 29. Integrating the Physical & Virtual Experiences marketing the physical experience marketing the virtual experience
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  • 42. www.ig-marketing.com Nuno Machado Lopes [email_address]