As the name suggests, marketing automation involves the automation of repetitive marketing tasks thereby helping improve marketing efficiency, lower costs and streamline operations. Marketing Automation systems are designed to carry out outreach campaigns on a consistent basis across different stages of the buying cycle. The objective is to nurture the leads and move them lower down the purchase funnel. Learn more in this presentation.

1. Are Marketing Automation
Opportunities Underutilized?

2. What is Marketing Automation?
“Marketing automation is a category of technology
that allows companies to streamline, automate, and
measure marketing tasks and workflows, so they
can increase operational efficiency and grow
revenue faster.”
Source: Marketo

3. The Marketing Automation Flow:

4. A. Build Targeted Lists

5. B. Execute the Campaign

6. C. Measure User Behaviour

7. D. Segment Based on Activity

8. E. Route Qualified Leads to CRM

9. F. Move Warm Leads to Nurture Cycle

10. G. Analyse Marketing Performance

11. Automation Opportunities Across Marketing Touch-Points
A. Email Marketing

12. B. Messaging & Chat

13. C. Web & Mobile Integration

14. D. Lead Nurturing

15. E. Campaign Tracking

16. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
✓ Convenient and Flexible Mode of Learning
✓ Innovative learning methodology backed by Contemporary Curriculum
✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
✓ Online Counseling Classes
✓ Web support for the students
✓ Easy fee payment patterns including EMIs
✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

17. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in