http://ibm.com/interconnect

1. #IBMINTERCONNECT

2. The Importance of Mobile Today
Marie Wieck
General Manager
Application & Integration Middleware
IBM
© 2013 IBM Corporation

3. #IBMINTERCONNECT
Mobile Adoption Continues to Explode
Personal
Devices Sold
Connected
Devices
CAGR
Wearable
Wireless
Devices
2013 2014 2015

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Mobile Is Changing Interactions Across Industries
Mobile banking
transactions grew at
CAGR
from 0.3B in 2008
to 9.4B in 2012
of all
online search for
travel comes from
a mobile device
of citizens
access federal
government website
by logging in from
phones or tablets

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And Ultimately Changing How Individuals Are Getting
Things Done
use
devices for work
related email
use
devices to read
and write docs
use
devices to access
work related apps

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 Developing apps that integrate with information across the enterprise
 Infrastructure complexity from multiple device platforms
 Unique mobile requirements for employees/workers
 Clients operate in a “4 screen” world
 New process and business designs required for transformation
opportunities
 Rapid and disruptive innovation shortening time to value requirements
These Trends Bring Business and IT Challenges
 Protection of privacy and confidential information
 Policies for client-owned smartphones and tablets
 Visibility, security and management of mobile platform requirements
Business & IT Changes
Privacy & Security
Integration

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The Institute for Business Value and Oxford Economics
Provides Insights into the Characteristics of Mobile Leaders
Read the report:
http://ibm.co/ibvmobile
The study represents 601 mobile strategy experts
1Research was conducted by IBV and Oxford Economics in 1Q13
Industry
Banking 58
Travel and Transportation 54
Automotive 50
Government 50
Healthcare 50
Insurance 50
Telecom 50
Retail 50
Manufacturing 38
Other 51
Market
Mature
50%
Growth
50%
Survey Respondent by

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They use mobile to fundamentally
the way they do business
They use insights to their customers
wherever they are
They apps that unlock core business
knowledge for mobile uses
They secure and manage the mobile enterprise
to performance
The Findings Give Us Insight into the Things
that Mobile Leaders Are Doing Differently

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Those indicating that they excel
at integrating existing systems with mobile
vs
Mobile
Strategy
Leaders
All
Others
Users do not forgive you for having
something that works on the website
but doesn’t work on the iPhone app.
Chief Architect, Travel services company

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Those indicating that they are effective at
addressing mobile data security issues
vs
Mobile
Strategy
Leaders
All
Others
Our main challenges are data, security, privacy, and
intellectual property risk. As vehicles collect more and
more data, we will be challenged with determining the
owner of the data and what is personal versus private.
Director Strategy and Planning, Global IT, Automotive

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Those indicating that they are effective
at taking action based on mobile data
Mobile
Strategy
Leaders
All
Others
vs
Make sure the voice of the customer
is heard by the engineer
Senior Advisor, Consumer Electronics company

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Those indicating that mobile
is fundamentally changing the way
their organization does business
vs
Mobile
Strategy
Leaders
All
Others
If we don’t invest in mobile, over time we will reduce
our ability to acquire new customers and make
acquisitions; our customer metrics will decline.
Head of Group Digital Deployment, Banking

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Develop and run mobile applications
The Mobile First Enterprise Sets An Agenda to…
Integrate mobile into the fabric
of the organization
Connect with customers in context
Create new value at the moment
of awareness

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16. How can IBM MobileFirst help you build
your mobile enterprise agenda?

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Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Strategy&DesignServices
Cloud & Managed Services
Devices Network Servers
Development&IntegrationServices
Management AnalyticsSecurity
Offering Portfolio

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Explore available back-end services and automatically
generate integration code
 Identity performance problems before they impact
end users
Automate testing of native, hybrid, and
HTML5 mobile apps
Accurately deploy Worklight apps to test
or production environments
Optimize mobile apps through consolidated view
of customer feedback and metrics
New IBM MobileFirst Capabilities
Develop and run
applications

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New IBM MobileFirst Capabilities
 Enforce context aware access through
a virtual or hardware appliance
 Ensure transactional security on mobile devices
Integrate mobile
into the fabric
of the organization

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 Identify and remove user experience
obstacles that cause lost sales
New IBM MobileFirst Capabilities
 Analyze massive quantities of network
and business data to gain real-time
insights into customers
 Leverage push notification services
to provide marketing offers to customers
based on context and location
Connect with
customers in context

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New IBM MobileFirst Capabilities
Achieve greater enterprise asset management
flexibility with
IBM Worklight mobility
Always have the latest file versions
on your mobile device
Let IBM build and maintain your mobile application portfolio
with in the cloud
Create new value
at the moment of
awareness

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