1. © 2013 IBM Corporation
IBM MobileFirst and Case Studies
Frank Mueller
IT Architect, IBM Software Services for Mobile
07. Mai 2013

2. © 2013 IBM Corporation
Agenda
• Key Mobile Trends
• Challenges for MobileFirst Solutions
• The IBM MobileFirst Journey & Enterprise Blueprint
• Customer Case Studies

3. © 2013 IBM Corporation
Key Mobile Trends
• Mobile Search
• By 2014 half of Google’s searches will be on mobile devices, AdWords went all-in already
• Build search experience around mobile devices to “act” upon results, e.g. make call, buy ticket
• Cloud Based Mobile Services
• Seamless access, device agnostic
• According to Gartner 1/3 of consumers' digital content will be in the cloud by 2016
• Mobile Commerce (Business to “Person”)
• Unique mobile features such as “check in” to stores, campaigns, adding to shopping cart, …
• Social Networking
• Fastest growing consumer mobile app category, becoming portals, transit hubs and cloud storage
• Mobile Payment
• NFC based payment, likely not until 2014 due to ease-of-use and ease-of-implementation barriers
• Further Context & Location aware services
• “Map Wars” - Google maps, Bing maps, Apple maps
• Augmented Reality / Object Recognition
• Google Project Glass, HUD displays, …
• Search, entertainment and productivity functionality
• Bio-Sensors
• Health and sports applications, analytics, …

4. © 2013 IBM Corporation
Adding Mobile Apps Just Isn’t Enough
• Mobile as a first choice – overall solution
needs to be optimized to the needs of
mobile users
• Just implementing a mobile app isn’t enough
• Requires specific user experience and
usability
• A different set of security measures are
required for securing mobile applications
• Requires secure, reliable and scalable
integration into your business processes &
services
• Vast number of form factors and devices
across multiple platforms and licensing
conditions & terms require specific
development, testing, deployment and
lifecycle management solutions
App
Security
Maintenance
Deployment
Integration
Process
…
Management
Skills

5. © 2013 IBM Corporation
Key mobile development and delivery challenges
• Highly fragmented set of …
• Platforms and devices
• Languages, APIs, and tools
• Native programming models not
portable across platforms
Delivering for multiple platforms
• Higher frequency of releases
and updates
• Added pressure on teams to
deliver on time and with quality
Accelerated time to market
requirements
• Existing services typically need to
be adapted, extended and scaled
for mobile
• Enterprise wireless networks are
running out of bandwidth to
accommodate employee devices
Connecting apps and mobile users
with existing enterprise systems
• High quality user experience is a
requirement
• Quality influenced as much by
design as it is by function
Consumerization of IT and need to
deliver high quality apps

6. © 2013 IBM Corporation
IBM MobileFirst Offering Portfolio
AnalyticsSecurityManagement
IBM & Partner Applications
Application Platform and Data Services
Bankin
g
Insuranc
e
Transpo
rt
Teleco
m
Governme
nt
Industry Solutions
Healthca
re
Retail Automotiv
e
Application & Data Platform
Strategy&DesignServices
Development&IntegrationServices
Cloud & Managed Services
Devices Network Servers

7. © 2013 IBM Corporation
Your MobileFirst Approach & Journey
• Embracing a mobile first strategy
means considering the Mobile channel
as the first channel in a multi-channel
strategy (mobile, desktop, web or other
channels)
• How can you best leverage IBM’s
MobileFirst portfolio and expertise to
implement your mobile first strategy?
Embark on a journey with us, your MobileFirst Journey
− And rest assured we are not taking you to America if Asia is what you
are heading towards…
Copyright St. Catherine’s Primary School

8. © 2013 IBM Corporation
IBM MobileFirst Journey – Recommended First Steps
On Ramp
to Mobile
Workshop
On Ramp
to Mobile
Workshop
Mobile
Discovery Workshop
Mobile
Discovery Workshop
Mobile
Architecture Workshop
Mobile
Architecture Workshop
Mobile Quick Win
Pilot (QWP)
Mobile Quick Win
Pilot (QWP)
•Understand
existing mobile
vision and pain
points
•Position IBM
industry
knowledge and
MobileFirst
capabilities
•Define Mobile
Journey next
steps
•Understand
existing mobile
vision and pain
points
•Position IBM
industry
knowledge and
MobileFirst
capabilities
•Define Mobile
Journey next
steps
• Discover business
goals and mobile
requirements
• Identify mobile
scenarios and use
cases
• Map to IBM MobileFirst
solution portfolio
• Analyze key business
and technical aspects
of solution design and
Architecture
• Define Implementation
Roadmap
• Discover business
goals and mobile
requirements
• Identify mobile
scenarios and use
cases
• Map to IBM MobileFirst
solution portfolio
• Analyze key business
and technical aspects
of solution design and
Architecture
• Define Implementation
Roadmap
• Review existing
Technical Environment
• Capture functional and
non-functional
requirements for a given
mobile scenario
• Capture user interface
and user experience
requirements
• Create functional and
infrastructure solution
design and architecture
• Define an actionable
implementation plan
• Review existing
Technical Environment
• Capture functional and
non-functional
requirements for a given
mobile scenario
• Capture user interface
and user experience
requirements
• Create functional and
infrastructure solution
design and architecture
• Define an actionable
implementation plan
• Accelerate adoption by
delivering a tangible mobile
solution to the business in 10
weeks or less
• Well defined scope to
progress quickly
• Iterative solution delivery
approach including iteration
demos
• Implement mobile solution
• Deploy solution to pilot users
• Recommend next steps
towards Full MobileFirst
implementation
• Accelerate adoption by
delivering a tangible mobile
solution to the business in 10
weeks or less
• Well defined scope to
progress quickly
• Iterative solution delivery
approach including iteration
demos
• Implement mobile solution
• Deploy solution to pilot users
• Recommend next steps
towards Full MobileFirst
implementation
MobileFirst Full Solution
Implementation
MobileFirst Full Solution
Implementation

9. © 2013 IBM Corporation
IBM MobileFirst Enterprise Blueprint
A Guideline to Defining Your Optimized MobileFirst Strategy
Scenario based Discovery and Architecture Definition, Leading to an Optimized Mobile Strategy
Mobile Device Selection
...
Management
Manage mobile devices
and applications
Relevant Mobile Scenarios
Business Scenarios - B2C, B2E, B2B, M2M – Industries – Target User Groups
Mobile
Transformatio
n
Extend existing
business
capabilities
to mobile devices
Transform the
business by
creating new
opportunities
Mobile Infrastructure
Deploy and operate on-premise, Cloud, Managed Services
Mobile Application & Data Platform
Build, test and maintain mobile applications
Connect to backend services and data in support of mobile
Security
Secure my mobile
applications and business
Analytics
Optimize my mobile
applications and business

10. © 2013 IBM Corporation
IBM Mobile Portfolio
What are the mobile products we use?

11. © 2013 IBM Corporation
IBM Worklight V5.0.x
EnterpriseBackendSystems&
CloudServices
Worklight Server
User authentication and
mobile trust
Mashups and service
composition
JSON Translation
Adapter Library for
backend connectivity
StatsAggregation
Unified Push
Notifications
Client-Side
App Resources
Direct Update
Mobile
Web Apps
Device Runtime
Cross-Platform
Compatibility Layer
Encrypted and
Syncable Storage
Runtime Skinning
Server Integration
Framework
Reporting for Statistics
and Diagnostics
ApplicationCodeApplicationCode
HTML5, Hybrid,
and Native Coding
Optimization
Framework
Integrated Device
SDKs
3rd
Party Library
Integration
Worklight Studio
Worklight Console
Push /SMS
Management
Reporting and
Analytics
App Version
Management
Worklight Application
Center
Development Team Provisioning
App Feedback Management
Enterprise App Provisioning
and Governance
Blackberry
Android
iOS
Windows
Phone
Java ME
Windows 8
SDKs
Mobile Web
Desktop Web

12. © 2013 IBM Corporation
IBM’s unique value for mobile development
Mobile Application Platform Application Lifecycle Management
IBM provides the only comprehensive mobile development
solution currently in the market combining a mobile application
platform, construction tools, and lifecycle management
Test
DevelopmentBusiness
Open Lifecycle Integration Platform
Traceability across
the entire development lifecycle
Design Code Test Deploy
Construct, debug, and test mobile UIs
IBM Worklight
Rational Solution for
Collaborative Lifecycle Management

13. © 2013 IBM Corporation1313
Example: Integrated view on Requirements,
Development, Test cycle
Developers
understand the
business
needs and test
effort
Developers
understand the
business
needs and test
effort
Testers understand Sprint Plans
and business expectations
Testers understand Sprint Plans
and business expectations
Requirements owners clarify the
business needs in a collection
Requirements owners clarify the
business needs in a collection
No wasted effort – development is
qualitative and aligned to the agreed
upon requirements at the right time
Quality Assured – test teams know
exactly what requirements and
functionality have and haven’t been
tested
Whole team buy-in improves team
trust, efficiency and focus
13

14. © 2013 IBM Corporation
Design &
Develop
Obtain
Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
The IBM Mobile Enterprise Development Lifecycle
The industry’s most complete mobile software ecosystem
Industrialize
IBM Mobile Development
Lifecycle Solution
• IBM Tealeaf
• IBM Rational Test Workbench
• IBM Worklight
• IBM Cast Iron
• IBM WebSphere MQTT
• IBM Worklight
• IBM Rational Test
Workbench
• IBM AppScan• IBM Worklight
• IBM EndPoint Manager
• IBM Tealeaf
• IBM Mobile Development
Lifecycle Solution
• IBM Worklight
• IBM Mobile Development
Lifecycle Solution
• IBM Exceptional Web
Experience

15. © 2013 IBM Corporation
CUSTOMER Case Studies

16. © 2013 IBM Corporation
Challenges
Existing sales support tools based on print or
web media only. Not intuitive and sometimes not
suitable for vast portfolio of complex products
Lack of cross- and upsell opportunities and
facilitation of order entries via existing channels
Offline usage in combination with appealing user
experience and navigation
Limited project budget to realize initial proof
point
Solution
Cloud based IBM Worklight Quick Win Pilot
implementing a cross-platform tablet application
Visually appealing, on- and offline capable,
interactive product catalog app
Flexible navigation of product portfolio by
categories such as product, industry or channel
Benefits
Cost effective proof point for envisioned mobile
strategy
Baseline for integration into order entry and
tendering process
Cloud-based Worklight Quick Win Pilot to deliver an
interactive, visually appealing product catalog sales
support app for Android tablets and iPad
ABB Power Product Division, Switzerland
Common Configuration Mobile Platform

17. © 2013 IBM Corporation
Smart Automation Cockpit
Mobile Configuration of Doors and Windows for Integrated Building Automation
“An intuitive and flexible app for configuration,
automation, surveillance and operation of automatic
windows and doors.”
Challenges
Configuration and control of automated
windows, sliding doors and revolving doors
A revolving door has 100+ parameters
Existing solution needed a connected PC or a
handheld device with a small cryptic, alpha-
numeric LCD display for configuration
Solution
Integration via a dedicated Gateway to support
controlling parameters of windows and doors
Mobile configuration tool for all products
Supports iPad, iPhone, Android phones, Android
tablets and Web browser
Touch and gesture control to set all parameters
Sophisticated automation of automated products
using a graphical touch interface
Intuitive and flexible configuration of custom
dashboards
Benefits
Technician can use his own mobile device to
install and configure automatic doors and
windows
Remote control and operation of windows and
doors using a smartphone

18. © 2013 IBM Corporation
Vehicle Sales Tool
Point-of-Sales Support for Car Dealers
“Standardization and allocation of pre-configured
vehicles can simplify the sales process.
New technologies like tablet PCs will support the sales
representative conducting sales conversations.
Challenges
High complexity of current sales processes due
to high product and model variety
Increasing importance of leasing- and service
contract business
Customers visit dealer later in the bying cycle
Solution
Profiling of pot. vehicles based on typical usage
and technical criteria
Integrated and continuous leasing and service
contract calculation
Context-sensitive access to multimedia product
information
Benefits
Simplified sales process and direct integration of
the end customer without a „laptop barrier“
between seller and customer
Seamless downstream product integration
Personalized sales process for well-informed
customer

19. © 2013 IBM Corporation
Frank Müller
Software Services for
Mobile
IBM Deutschland R&D
Schönaicher Strasse 220
71032 Böblingen
Tel +49-175-4330401
mueller.frank@de.ibm.com