2016 Total Media vs. Digital Ad Spend

1. Digital Ad Spend / Total Ad Spend
Turkey vs. Worldwide

2. Total :$ 544.1 Billion
Digital :$ 223.7 Billion
Share : 41.1%
Source: eMarketer : *Digital / Worldwide Ad Spending Worldwide, 2016 – 2019
**Adex Benchmark 2016, Europeen Online Ad Spend
2016 Total Media vs. Digital Ad Spend
Total :$ 112.1 Billion
Digital :$ 41.9 Billion
Share : 37.4%
Worldwide* Europe**

3. Total : ₺ 6.92 Billion ₺ 7.58 Billion
Digital : ₺ 1.65 Billion ₺ 1.87 Million
Share : 24% 25%
Source: TV, Press, Radio & Cinema Investments: TAAA (Turkish Advertising Agencies Association) March 2017 Report
Digital: IAB Turkey AdEx-Tr 2015 & 2016 Reports
Outdoor: Arvak Outdoor Advertising Investments 2016 Report.
Turkey Total Media vs. Digital Investments
2015 2016

4. 2016 Growth Worldwide & Europe
%5.9
Worldwide*
%17.41
%1.72
Europe**
%12.3
Total Media
Digital
Source: eMarketer : *Digital / Worldwide Ad Spending Worldwide, 2016 – 2019
**Adex Benchmark 2016, Europeen Online Ad Spend

5. 2015 & 2016 growth Turkey
%7.94
2015
%19.6
%8.61
2016
%13.7
Total Media
Digital
Source: TV, Press, Radio & Cinema Investments: TAAA (Turkish Advertising Agencies Association) March 2017 Report
Digital: IAB Turkey AdEx-Tr 2015 & 2016 Reports
Outdoor: Arvak Outdoor Advertising Investments 2016 Report.

6. Turkey Media Investments
(₺ Million)
Mediums 2011 2012 2013 2014 2015 2016
TV 2.448 2.606 2.908 3.052 3.270 3.680
Digital 702 918 1140 1.377 1.646 1.872
Press 1.048 1.114 1.139 1.119 1.095 1.069
Outdoor 306 532 595 663 697 712
Radio 121 130 133 136 139 169
Cinema 53 54 57 62 71 81
Total 4.678 5.353 5.973 6.409 6.918 7.583
Source: TV, Press, Radio & Cinema Investments: TAAA (Turkish Advertising Agencies Association) March 2017 Report
Digital: IAB Turkey AdEx-Tr 2015 & 2016 Reports
Outdoor: Arvak Outdoor Advertising Investments 2016 Report.

7. 2015
%24
Digital’s share over total media
%25
2016
Source: TV, Press, Radio & Cinema Investments: TAAA (Turkish Advertising Agencies Association) March 2017 Report
Digital: IAB Turkey AdEx-Tr 2015 & 2016 Reports
Outdoor: Arvak Outdoor Advertising Investments 2016 Report.

8. Digital Investments (₺ Million)
2011 2012 2013 2014 2015 2016.
Total Digital 702 918 1.140 1.377 1.646 1.872
Display 409 513 648 788 957 1059
Search 230 320 402 492 589 330
Classifieds 58 76 79 84 86 91
Others 5 9 11 13 15 16
Source: IAB Turkey AdEx-Tr 2011-2016