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Infonomics big data review

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Using Infonomics to review big data opportunities

Infonomics big data review

  1. 1. COST OF PRODUCTION DEMAND SUPPLY/INHIBITORS Cost to Access - Obtaining permission - Licence agreement - Extract cost - Security /rest/motion Internal Demand - Value of insight (incremental margin) - Customer experience - Supplier/procurement value Risk – Un-used insights Cost of Refinement - Refinement processing - Data Mining - MDM Infrastructure External Demand - Sale, Barter, Rent, Auction - PII or Audience - Repeatable sales/Exclusivity Risk - Stalled extraction, Cost and - Accuracy of Prediction/Insight Supply explosion Time to market Cost of Distribution/Sale - Channel access, fee (DMP) - Decay rate of insight value - Sales and marketing Decay rate (value/days) - Time to market - Refresh cycle - Premium first access - Legal rights Volume/Size - Mkt Coverage B2C, B2B - Country/Lang Volume/Size - Economies of scale/PLV - Perishable insights - Discount for volume licences - Leakage - Grey market Total Cost (A) of Supply Fixed Variable Extraction (Scale) X Size Total Revenue (B) Total Profit = Total Revenue (B) minus Total Cost (A) - Fixed Cost Breakeven/Profit One Slide Big Data Infonomics Review © Copyright The Wildcat Data Company

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