Die Sog-Wirkung des Content-Marketing und andere Formen Kunden anzuziehen ist eine passende Antwort auf dieses Marktbedürfnis. Wie sich Kunden heute verhalten, was diese Trends bewirken und wie Firmen sich erfolgreich darauf einstellen können, zeigt diese auf Führungsverantwortliche ausgerichtete Slideshow auf anschauliche Weise.
45. Jetzt ist die Zeit
ins kalte Wasser zu
springen
Lean Inbound
Marketing
www.versio2.com/de
Hinweis der Redaktion
Social trend and explosion of Facebook, Twitter and LinkedIn (B2B). Fast Internet connections. Easily streamable videos. Accessibility of mobile and tablet devices.
This has transformed consumer behavior - we don’t want to be told what to buy, people are much more educated due to the vast available of information on the web.
1. The idea of inbound marketing vs. traditional marketing is “Pulling people in” -> actively searching for what you do or sell.
2. Old way was to buy ads in newspapers and on TV, cold call and buy email lists and HOPE that you find someone relevant
3. Not saying to shutoff all your marketing budget for those traditional activities completely, what I'm here to talk about is the transformation to this idea of "Inbound Marketing", you need to be there to reach them at the right time.
http://www.flickr.com/photos/mait/3582113151/sizes/l/
By
Mait Jüriado
http://www.flickr.com/photos/profete/4940673783/sizes/l/
By B.Romain
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
http://www.flickr.com/photos/mait/3582113151/sizes/l/
By
Mait Jüriado
http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx
Image http://www.flickr.com/photos/mezdeathhead/
By Mez Love
http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx
Image http://www.flickr.com/photos/mezdeathhead/
By Mez Love
http://www.flickr.com/photos/profete/4940673783/sizes/l/
By B.Romain
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
http://www.flickr.com/photos/profete/4940673783/sizes/l/
By B.Romain
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV