HubSpot is an all-in-one marketing software company that provides tools to simplify marketing tasks like SEO, social media, content creation, email marketing, and analytics. It pulls many different marketing tools into a single integrated platform to make marketing easier and more effective. HubSpot helps marketing agencies grow by providing a proven inbound marketing process that produces business outcomes for clients like more website visits, leads, and sales through getting found online, converting visitors to leads and leads to customers, and analyzing results.

1. What is HubSpot?
Community/Content Site
for Marketers 45%
Marketing Agency 31%
Marketing Software
Company 24%
1

2. Search Engine
Optimization
Blogging &
Social Media
Lead
Generation
Lead
All-in-One Management
Marketing Software
Email &
Automation
Marketing
Analytics
2

3. ALL-IN- SEO
1 ONE
HubSpot simplifies your
marketing by pulling
together many different
marketing tools into one.
Text
Marketing
goes
Automation
here
Text
Social Marketing
Content Media goes
Analytics
Creation here
Email &
Text
Landin goes
Lead
g
Pages
Nurturing here

4. INTEGRAT
The fact that HubSpot is
ED makes your
all-in-one
marketing easier. The
fact that it’s integrated,
makes it more effective.
Multi-channel analytics
Closed loop reporting
SEO driven content tools
Mobile-friendly
Multi-channel automation
Image source: Eric Skiff

5. The Content We Produce
• Blog
• Free Tools
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• Webinars

6. Attracts Prospects to Us

7. Converts Visitors to Leads

8. Helps Turn Leads into Customers
5961
3855
1150
317
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2006 2007 2008 2009 2010 2011

9. And Creates Referrals for Agencies

10. I’m Peter Caputa
Nice to meet
you!
Peter Caputa IV
I help marketing Director, Sales & Marketing
Marketing Agency Partnerships
agencies grow! www.hubspot.com/partners
@pc4media

11. What’s this
Inbound
Marketing
Thing?

13. For decades, marketing focused
on pushing messages out.

14. 86%
skip TV ads
44%
of direct mail is
never opened
91%
unsubscribe
200m
Say DO NOT CALL
14

15. Draw people in at
all stages of the
sales and
marketing
process.
“Here’s some exceptional
content, useful data &/or
awesome service. Enjoy.”

16. Renting an
Audience…

17. ...vs Building Assets

18. How
Inbound
Marketing
WORKS.

19. 1 Get Found
( INBOUND )
MARKETING
2 Convert
3 Analyze

20. But, How Do
Marketing
Agencies
Leverage
this ‘inbound marketing’ thing?

21. A Proven Process That Produces Business
Outcomes for Clients
Visitors
Leads
Sales

22. Expand Service Offerings
Get Found
SEO
Blogging
Social Media
PPC
Convert to Leads
Lead Generation
Landing Page Creation
Convert to Customers
Email Marketing
Marketing Automation
Sales & Marketing Alignment
CRM Integration
Analyze to Improve

23. Enhance Employee Training

24. Deliver Value Deeper in the Funnel and
Higher in the Organization
VISITS
PROSPECTS
LEADS
WO.
LEADS
OPPS
CUST

25. Shorten Sales Cycles

26. Secure Longer & Larger Retainers

27. Increase Efficiency of Services Delivery

28. Improve Internal & External Collaboration

29. Improve Ease and Comprehensiveness of
Client Reporting

30. All-in-One Explore a
Marketing Software
Partnership:
http://www.hubspot.com/part
ners/free-strategic-agency-
consultation/
Peter Caputa IV
Twitter.com/pc4media
pcaputa@HubSpot.com
www.HubSpot.com/
Partners
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