It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.

1. What’s a Growth Stack?

2. A cohesive set of sales
& marketing technology,
working together to
maximize your growth.

3. You may already
have some sales and
marketing tools.
But, do you have a
Growth Stack?

4. Most teams have
1-5 tools with
redundant capabilities.
Are your tools redundant?

5. 1 in 3 teams are frustrated
with wasting time trying to
connect tools and data.
Are your tools disconnected?

6. Different isolated systems
can silo teams.
Do your tools divide
sales and marketing?

7. Point solutions that don’t share data
make it hard to measure success.
Do your tools leave
you guessing?

8. A yes to any of these questions
means you may have less of
a Growth Stack and more of a...

9. FRANKENSYsTEM

10. FRANKENSYsTEM
A disconnected, slow,
redundant, and random
set of sales and marketing tools.
What’s a ?

11. Want to learn more about
building a Growth Stack?
HubSpot.com/Growth-Stack

12. We also asked some
experts about their
Growth Stack.

13. Growth teams should look into how the software
they choose works with their other tools—does
it integrate? Can you pass information back and
forth? How unique is the tool? Each tool should
have a unique and valuable function, as well as
connect and complement other tools you use.
Marketing: Wistia - Facebook Ads – Intercom
Sales: Wistia - HubSpot
CRM - HubSpot
MARGOT MAZUR
Partnership Co-ordinator, Wistia
”
”

14. Our stack creates efficiency and allows us to be
quicker and more responsive. This creates a better
customer experience, more conversions, and more
leads. We can quickly analyze data and iterate to
continually improve the process.
Marketing: HubSpot - Domo - Intercom
Sales: HubSpot - Intercom
CRM - HubSpot - IntercomTYRONE LINGLEY
Marketing Manager, Unbounce
”
”

15. When you have a tech stack that isn't interconnected,
you start siloing information. This may not seem like
an issue early on, but as you scale it becomes more
difficult to manage.
Marketing: Marketo - Salesforce - Optimizely
Sales: Salesforce - YesWare – DocuSign
CRM: Salesforce
JULIA CAMPBELL
Marketing Operations Manager, Eventbrite
”
”

16. The more you can streamline your processes the
better. Especially when it comes to integrating email,
marketing, sales, and social media. More data around
your customers is always a good thing.
Marketing: Buffer - MailChimp – Google Analytics - Slack
BRIAN PETERS
Digital Marketing Strategist, Buffer
”
”

17. With a fully integrated growth stack, the reporting
I get as a manager is incredible. I can see the leads my
marketing team is creating, how many of them, how
qualified they are, and how they've progressed through
the sales process...It's all speaking the same language,
so it all translates very well. There are no data issues.
There are no discrepancies.
Marketing: HubSpot, Wistia, Wordpress, SurveyMonkey,
Sales: HubSpot, BuiltWith
CRM: HubSpot CRM
STEVE DECKERT
Co-Founder of SweetTooth
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