Ever wondered what the top business blogs do that others don’t? With the help of SimilarWeb and Buzzsumo, we dug into some super interesting data from HubSpot’s InboundRank tool. This SlideShare uncovers just a few of the secrets discovered by our analysis. Full report here: http://hubs.ly/H01b_0W0

1. What Makes Top
Business Blogs
So Freakin’ Successful?
A publication of

2. It’s the question every
blogger wants to know the
answer to.

3. So we’ve decided to reveal some
data-backed blogging secrets.

4. HubSpot, SimilarWeb and
BuzzSumo joined forces and
dug into some incredible data.

5. We explored characteristics
of the top 10 blogs as ranked
by HubSpot’s InboundRank
tool…

6. …and compared them to the
blogs in the 11-50 category.

7. The result?

8. Free Report
[+Bonus Cheatsheet]
The Secrets Behind
A Top 10 Business Blog
Download Report
&

9. Here’s a sneak-peak 5 of the
most mind-blowing secrets we
uncovered…

10. Social Media

11. On average, the top
50 blogs get less
than 7% of their total
traffic from social
media.
% of Traffic Generated by Social Media
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12. The top 10 business blogs have 5X more Twitter followers than the rest of the
sites ranked between 11 and 50. That figure is even higher on Facebook.
Average Number of Social Media Followers
Twitter Facebook
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13. Search

14. Those ranked outside the top 10 receive 46% of their traffic from search;
those in the top 10 receive 49% of their traffic from search.
% of Traffic Generated by Search Engines
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15. For those blogs in the top 10, the majority of traffic (87%) comes from non-
branded search. This figure is far less for blogs in the 11-50 category.
Branded Vs. Non-Branded Search
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16. Content…

17. Average Shares by Content Type
“List” and “how-to”
type content is the
best-performing
type of content.
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18. Monthly Average of Articles Published
Blogs ranked inside
the top 10 are
publishing nearly 8
times more content
than those blogs
ranked from 11 to 50.
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19. Download the full report and
learn even more secrets that
will help you make your
business blog more successful.
Download Report
&