What Makes Top Business Blogs So Freakin’ Successful?

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Ever wondered what the top business blogs do that others don’t? With the help of SimilarWeb and Buzzsumo, we dug into some super interesting data from HubSpot’s InboundRank tool. This SlideShare uncovers just a few of the secrets discovered by our analysis. Full report here: http://hubs.ly/H01b_0W0

Marketing

What Makes Top
Business Blogs
So Freakin’ Successful?
A publication of

It’s the queﬆion every
blogger wants to know the
answer to.

So we’ve decided to reveal some
data-backed blogging secrets.

HubSpot, SimilarWeb and
BuzzSumo joined forces and
dug into some incredible data.

We explored characteristics
of the top 10 blogs as ranked
by HubSpot’s InboundRank
tool…

…and compared them to the
blogs in the 11-50 category.

Free Report
[+Bonus Cheatsheet]
The Secrets Behind
A Top 10 Business Blog
Download Report
&

Here’s a sneak-peak 5 of the
most mind-blowing secrets we
uncovered…

On average, the top
50 blogs get less
than 7% of their total
traﬃc from social
media.
% of Traﬃc Generated by Social Media
Powered by

The top 10 business blogs have 5X more Twitter followers than the rest of the
sites ranked between 11 and 50. That ﬁgure is even higher on Facebook.
Average Number of Social Media Followers
Twitter Facebook
Powered by

Those ranked outside the top 10 receive 46% of their traﬃc from search;
those in the top 10 receive 49% of their traﬃc from search.
% of Traﬃc Generated by Search Engines
Powered by

For those blogs in the top 10, the majority of traﬃc (87%) comes from non-
branded search. This ﬁgure is far less for blogs in the 11-50 category.
Branded Vs. Non-Branded Search
Powered by

Average Shares by Content Type
“List” and “how-to”
type content is the
best-performing
type of content.
Powered by

Monthly Average of Articles Published
Blogs ranked inside
the top 10 are
publishing nearly 8
times more content
than those blogs
ranked from 11 to 50.
Powered by

Download the full report and
learn even more secrets that
will help you make your
business blog more successful.
Download Report
&

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What Makes Top Business Blogs So Freakin’ Successful?

1. What Makes Top Business Blogs So Freakin’ Successful? A publication of

2. It’s the queﬆion every blogger wants to know the answer to.

3. So we’ve decided to reveal some data-backed blogging secrets.

4. HubSpot, SimilarWeb and BuzzSumo joined forces and dug into some incredible data.

5. We explored characteristics of the top 10 blogs as ranked by HubSpot’s InboundRank tool…

6. …and compared them to the blogs in the 11-50 category.

7. The result?

8. Free Report [+Bonus Cheatsheet] The Secrets Behind A Top 10 Business Blog Download Report &

9. Here’s a sneak-peak 5 of the most mind-blowing secrets we uncovered…

10. Social Media

11. On average, the top 50 blogs get less than 7% of their total traﬃc from social media. % of Traﬃc Generated by Social Media Powered by

12. The top 10 business blogs have 5X more Twitter followers than the rest of the sites ranked between 11 and 50. That ﬁgure is even higher on Facebook. Average Number of Social Media Followers Twitter Facebook Powered by

13. Search

14. Those ranked outside the top 10 receive 46% of their traffic from search; those in the top 10 receive 49% of their traffic from search. % of Traffic Generated by Search Engines Powered by

15. For those blogs in the top 10, the majority of traﬃc (87%) comes from non- branded search. This ﬁgure is far less for blogs in the 11-50 category. Branded Vs. Non-Branded Search Powered by

16. Content…

17. Average Shares by Content Type “List” and “how-to” type content is the best-performing type of content. Powered by

18. Monthly Average of Articles Published Blogs ranked inside the top 10 are publishing nearly 8 times more content than those blogs ranked from 11 to 50. Powered by

19. Download the full report and learn even more secrets that will help you make your business blog more successful. Download Report &

What Makes Top Business Blogs So Freakin’ Successful?

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