Learn more about inbound, HubSpot, and how both can help connect your business with your audience in a more meaningful way.

1. WHAT IS INBOUND?

2. Over the past decade,
there’s been a fundamental
shift in the way companies
reach their audience.

3. THEN
Brands were in control. Buyers were constantly
bombarded with billboards, commercials, and
cold calls trying to sell them a product.

4. We used to rent our buyers’ attention with traditional
marketing like billboards, commercials, and cold calls.
THEN
NOW
The customer is in control. Buyers are tuning out
loud, interruptive advertising and consuming
information online.

5. The old
playbook is
BROKEN.
86%
skip TV ads
91%
unsubscribe
from email
200M
on the
Do Not Call list
44%
of direct mail is
never opened

6. The way humans shop and buy has changed
dramatically. If companies want to connect with their
audience today, they have to update the way they
market and sell.

7. The way humans shop and buy has changed
dramatically. If companies want to connect with their
audience today, they have to update the way they
market and sell.
That’s where inbound comes in.

8. At its core, inbound is about
building relationships with
your audience by providing
them with value.

9. Q: How?
A:
By creating authentic content and personalized
interactions throughout the buying process to attract
leads, engage with prospects, and delight customers.

10. At HubSpot, we are on a
mission to make the world
more inbound by empowering
businesses to connect with
their audience in a meaningful
way.

11. HubSpot’s integrated marketing and sales platform has all
the tools companies need to do this including blogging,
social media, SEO, email, analytics, contact data, and more.

12. Learn more about inbound marketing and
sales at blog.hubspot.com