Ever wonder if Inbound Marketing & HubSpot's software really works? This slide deck chronicles how HubSpot customer Cilk Arts used inbound marketing to launch an entirely new technology startup and grow it so fast that Intel decided to buy the company!
Content created by former Cilk Arts VP of Marketing, Ilya Mirman will articulate how:
-Betting on inbound marketing to launch a new company can work
-Creating & promoting remarkable content with a small team is possible
-How landing pages & CRM integration helped streamline lead management
-Key inbound marketing & social media lessons from the field
1. Inbound Marketing Launches Startup
Leads & Revenues: Cilk Arts
Featuring: Ilya Mirman, Former VP Marketing, Cilk Arts
Moderator: Kirsten Knipp, Product Evangelism
2. Agenda
• Who are HubSpot & Cilk Arts
• Cilk Arts Inbound Marketing Success
• Betting on Inbound Marketing Leverage
• Creating & Promoting Remarkable Content
• Landing Pages & CRM Integration for Streamlined Lead Gen
• Inbound Marketing & Social Media Lessons
• HubSpot & Salesforce.com Example
• Closed Loop Marketing: Manage Leads with CRM Integrations
• Q&A
3. HubSpot | Inbound Marketing System
• Inbound Marketing Experts providing software & services to
help grow your small to medium sized business
• Founded: July 2006 by Dharmesh Shah & Brian Halligan
• Grew out of research at MIT
• 2,000+ customers, 100+ employees
• Global Headquarters: Cambridge, MA
18. Learn how HubSpot can grow your sales
• Inbound Marketing
applies to virtually any
business
• It’s not rocket science,
but the right tools &
methodology can
catapult you to success
20. Strong University Pull
• Downloads from >300 universities
• Strong interest at universities to use
Cilk++ in concurrent programming
classes
• Cilk Arts developed a rich set of
course materials
• Incorporated into the curriculum at
>10 universities
21. Strong University Pull
• Alabama Supercomputer Center • Iran University of Science and Technology ∙ Universidade Federal do Rio de Janeiro
• American University of Beirut • Istituto Nazionale di Fisica Nucleare (Italy) ∙ Federal University of Rio Grande
• Aristotle University of Thessaloniki • Korea University ∙ Universidade federal do Paraná
• Auburn University Montgomery • Maharishi University of Management ∙ Universitaet Karlsruhe
∙ Universidad DaVinci
• Augustana College • MIT
∙ Universita' di Padova
• Beijing Genomics Institute • Muffakham Jah College of Engineering
∙ Universiti Teknologi Malaysia
• Ben-Gurion University of the Negev and Technology
∙ University of Arizona
• • MSU-Iligan Institute of Technology
Birla Institute Of Technology and Science ∙ University of California, Santa Barbara
• Bourgas Free University • National Technical University of Ukraine ∙ University of Innsbruck
• Cairo University • National University of Singapore ∙ University of Ioannina
• Carleton University • National University of Sciences & ∙ University of Iowa
• Carnegie Mellon Technology, Pakistan ∙ University of Kentucky
• Cummins College of Engineering • New Bulgarian University ∙ University of Leeds
• Czech Technical University in Prague • Old Dominion University ∙ University of Michigan
• Deakin University (Australia) • Pardee RAND Graduate School ∙ University Of Salento
• Politecnico di Torino ∙ University of Otago
• Delft University of Technology
• Polytechnic University of Puerto Rico ∙ University of Ottawa
• Democritus University Of Thrace (Greece)
• Queensland Univesity of Technology ∙ University of Oulu
• Drexel University ∙ University of Santiago de Chile
• • Rice University
Georgia Institute of Technology ∙ The University of Sheffield
• • Royal Institute of Technology (Sweden)
GuangDong University of Technology ∙ University of Southern California
• Sabanci University (Turkey)
• Ghulam Ishaq Khan Institute ∙ University of Toronto
• Gulf Coast Academic Supercomputing • Syracuse University ∙ University of Utah
• Hacettepe University (Turkey) • Tampere University of Tech ∙ University of Western Ontario
• Helmholtz Center for Environmental • Tel-Aviv University ∙ University of Wisconsin – Platteville
Research • TU Delft ∙ University of Wollongong
• Hong Kong University of Science & • TU München ∙ Utah State University
Technology • UC-Los Angeles ∙ VIT University India)
• Indian Institute of Technology • UC-Santa Barbara ∙ Washington State University
• Indian Institute of Technology Madras • Universidad Vasco de Quiroga ∙ Xi'an Jiaotong University (China)
• Institute of Computing Technology, ∙ Zhejiang University
Chinese Academy of Sciences
22. Open Source Traffic Ranks
• Carefully monitored and acted on
competitive metrics (traffic, inbound
links, keyword ranks, etc.)
OpenMP OpenMP
Cilk Arts
TBB
Cilk Arts