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Housekeeping • This webinar is
being recorded and will be sent via email with the slides within 24 hours • Stick around for a 25% discount code to attend INBOUND 2015 • Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel • Top tweeter using #RecycleYourMarketing will get a free signed copy of Likeable Social Media + one free year of Likeable’s VIP Plan #RecycleYourMarketing Housekeeping
Why Repeat, Recycle, & Repurpose?
#RecycleYourMarketing 1. Save Time 3. Provide Lasting Value 2. Reach a Wider Audience 4. Give Great Content The Attention It Deserves
1. Save Time (And Solve
For The Content Creation Challenge) 69% of content marketers feel a lack of time is their greatest challenge. (Source: CMI) #RecycleYourMarketing
The Content Creation Challenge Ongoing
new content creation on numerous channels is nearly impossible! • 68% of marketers say consistently producing content is a challenge. • Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen) #RecycleYourMarketing
Your Time Saving Secret Weapon…
Repeat Great Content •There’s no reason to re-invent the wheel. •The chance of a follower seeing your post is slim. •Use TurboPost by Likeable to help. #RecycleYourMarketing
2. Reach A Wider Audience
By Repurposing Content On Other Channels “Without promotion, something terrible happens... nothing!” - P. T. Barnum #RecycleYourMarketing
There are SO many different,
and effective channels to share content & reach your audience…. A Varied Content Strategy Is Important • 49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI) • Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot) • The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI) #RecycleYourMarketing
3. Provide Lasting Value •
Value is in the eye of the beholder. • The more ways available to consume content, the more value you can provide to more people. • People consume content on different devices. • Similar content is interesting packaged in different ways. #RecycleYourMarketing Source: comScore
Tips for Successful Repurposing •
Give a nod to related content. • Use content “shelf life” to your advantage. • Know your audience. • Always deliver additional value. • Highlight different angles of the same topic. #RecycleYourMarketing
Deliver Additional Value • Evaluate
whether or not information has changed or if you’ve learned more information about the topic. • Share similar content in a new light. • Add promotions or downloadable material. • 5 blog posts that are interviews with different experts 1 blog post #RecycleYourMarketing
Key Takeaways + Best Practices
• Use high performing pieces of content and repurpose by highlighting different angles of the same topic • Always deliver additional value • Know your audience: keep the buyer’s journey in mind!