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How To Repurpose
Content To Save Time &
Maximize Leads
#RecycleYourMarketing
Housekeeping
• This webinar is being recorded and will be sent via email
with the slides within 24 hours
• Stick around fo...
Speakers
Rebecca Corliss
Director of Marketing, HubSpot
#RecycleYourMarketing
Dave Kerpen
CEO & Founder, Likeable Local
Agenda
• The story of repurposing: why we do it
• Why repurpose? 4 reasons
• How HubSpot repurposes content
#RecycleYourMa...
The core of INBOUND is content
#RecycleYourMarketing
Head count isn’t the answer
#RecycleYourMarketing
Content Count > Head Count
#RecycleYourMarketing
A Tale Of Repurposing
Content…
#RecycleYourMarketing
Why Repeat, Recycle, & Repurpose?
#RecycleYourMarketing
1. Save Time
3. Provide Lasting Value
2. Reach a Wider Audience
4....
1. Save Time
(And Solve For The Content Creation Challenge)
69% of content marketers feel a
lack of time is their greatest...
The Content Creation Challenge
Ongoing new content creation on numerous channels is nearly impossible!
• 68% of marketers ...
Your Time Saving Secret Weapon…
Repeat Great Content
•There’s no reason to re-invent the wheel.
•The chance of a follower ...
“It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen
#RecycleYourMarketing
Repeating Works
#RecycleYourMarketing
2. Reach A Wider Audience
By Repurposing Content On Other Channels
“Without promotion, something terrible
happens... nothi...
There are SO many different, and effective channels to share content & reach
your audience….
A Varied Content Strategy Is ...
More Channels = More Reach
Facebook fans!
LinkedIn fans!
Twitter fans!
#RecycleYourMarketing
Reworking & Repurposing Works
#RecycleYourMarketing
3. Provide Lasting Value
• Value is in the eye of the beholder.
• The more ways available to consume content, the more
val...
Consider Your Audience: Generation
*Source: Moz
#RecycleYourMarketing
Content Consumption
Think about how your audience prefers to consume their
content!
Ebook Webinar
OR
Visual Vs. Audio
Pass...
Ebook Article
OR
Long Vs. Short
Dense Vs. Simple
#RecycleYourMarketing
1 Great Content Idea Can = 5+ Content Pieces
#RecycleYourMarketing
4. Give Content The Attention It Deserves
Tips for Successful Repurposing
• Give a nod to related content.
• Use content “shelf life” to your
advantage.
• Know your...
Use One Platform to Promote Another
From a blog post
To an eBook!
#RecycleYourMarketing
Deliver Additional Value
• Evaluate whether or not information has changed or if
you’ve learned more information about the...
Consider the Buyers Journey
#RecycleYourMarketing
How HubSpot Repurposes Content
Existing Tweets/Twitter Accounts Blog Posts
Existing Ebooks  “Kits”
Turn your ebooks
into a kit
Webinar/Ebook  Twitter Chats
Podcast  Ebook  Blog Posts  SlideShare
Data  SlideShare  CTA
Turn your data into a series
of blog posts!
Blog Posts  Ebook  SlideShare
Key Takeaways + Best
Practices
• Use high performing pieces of content and repurpose
by highlighting different angles of t...
25% DISCOUNT CODE FOR WEBINAR
ATTENDEES, EXPIRES AUGUST 31:
LIKEABLE15
Q&A
#RecycleYourMarketing
Rebecca Corliss
@repcor
Dave Kerpen
@davekerpen
Likeable Hub
● Share 1000s of content ideas
● TurboPost ™ Facebook Ad Tech
& Tweet + LinkedIn Post
Repeating
● Likeable Hu...
GRAND PRIZE!
+ 1 Year of Likeable Hub
VIP ($240 Value!)
#RecycleYourMarketing
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Speakers Rebecca Corliss Director of Webinar: How to Repurpose Social Content to Save Time & Maximize Leads

Download to read offline

Speakers
Rebecca Corliss
Director of Marketing, HubSpot
#RecycleYourMarketing
Dave Kerpen
CEO & Founder, Likeable Local

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Speakers Rebecca Corliss Director of Marketing, HubSpot #RecycleYourMarketing Dave Kerpen CEO & Founder, Likeable Local

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