Video Blogging by Catie Foertsch - IYes Media Works Internet Marketing Workshop May2009 HubSpot Worcester

1. How to create a high-
high-
performance video blog that will
BUILD YOUR BUSINESS
www.YesMediaWorks.com

2. What is a video blog?
•
Why should you video blog?
•
What should be in your video blog?
•
How do you make a video blog?
•
Learn by doing
•

3. Video you shoot – featuring
•
yourself OR featuring someone
else
Video someone else shoots
•

4. Forges direct connections with
•
current & potential customers
Establishes authenticity
•
Positions you as a Thought Leader
•
Positions you as a speaker
•

7. The most important element
in your video blog is:
(What’s In It For Me)

8. Prepare for your shoot
•
Shoot your video
•
Upload to your computer
•
Edit
•
Upload to a hosting site
•
Embed in your blog
•

9. Answer a question
•
Make a list
•
Tell a true story (with disguises)
•

10. Beware “Raccoon Eyes” – don’t place
yourself underneath an overhead light.

11. Don’t shoot in front of a window, or your
face will be a dark blob.

12. Don’t use a window as your only source
of light.

13. Don’t scare people with your giant head.

14. Don’t leave too much head room
(you appear small and tentative)

15. Don’t wear white.
And don’t wear clothing that’s lighter
than your skin tone.

16. Your face should be the brightest object
in the frame.

17. Don’t make yourself insignificant by being
too small in the frame.

18. Think about what your background says
about you and your business

19. Plenty of light, framed
correctly, wearing good color, good
background.

20. Ditto.

21. Professionally dressed, good
framing, good light, face is brightest object
in the frame.

22. A kick-ass business video blog looks great
kick-
•
and has great content (loads of WIIFM)
A kick-ass business video blog will:
kick-
•
• Build your business
• Establish you as a thought leader
• Create & grow direct connections with
current & potential customers
www.YesMediaWorks.com