Learn all the tips and tricks Mike Volpe and Karen Rubin learned from their first year doing a live podcast of www.HubSpot.tv and other videos using YouTube and more to drive B2B marketing results. This was a presentation from Podcamp Boston 2009.
14. Things to Avoid for Video Backlight or window backgrounds Expensive camera Tile floors or empty rooms (echo!) Expensive editing software http://www.youtube.com/watch?v=4R49OWIMvbY
16. Twitter Tweet about it (a couple times is OK) Use a URL shortener to track Add a “Tweet This” button next to it Ask your company to Tweet it
17. Facebook Post the YouTube link in your status Post the video to your business page and/or group Encourage your company to post it
18. LinkedIn Post a YouTube link in your status Send it to your LinkedIn group Encourage your company to post it
19. StumbleUpon Submit the YouTube URL as video Play with StumbleUpon a little bit first http://blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Make-You-a-StumbleUpon-Superstar.aspx
20. Blog Embed in your blog Add text for SEO Respond to comments Encourage your company to blog it
29. HubSpot.tv -1 Year In 53 episodes/9 studio locations 70,000 views Live viewers – 80 online/30 in person 90% of views are archived 75% of archived views are iTunes Downloads per episode = ~1,500 26
30. B2B Video Portfolio 27 Lead Generation/Sales Webinars High Risk Med Risk How To Videos Low Risk Interviews Video Podcast “Viral” Videos Company Overview Brand Building