The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic and lead generation results? Find out in this virtual workshop!

1. Virtual Workshop: How to Use HubSpot
to Manage Inbound Client Campaigns
Patrick Shea
Head of Channel Marketing
HubSpot
Al Biedrzycki
Senior Inbound Marketing Consultant
HubSpot

2. Patrick Shea
@mpatrickshea
Head of Channel Marketing

3. Al Biedrzycki
@albiedrzycki
Senior Inbound Marketing Consultant

4. HOUSEKEEPING NOTES
Webinar slides & video will be emailed1
2 Interact on Twitter: #InboundAgency
#InboundAgency

5. INBOUND
MARKETING.1

6. Inbound Marketing is a
fundamental shift in how we
relate to potential
customers
#InboundAgency

7. 200
Million
say “Do Not
Call”
WHY INBOUND?
44%
Recycle /
Trash
86%
Skip Ads
91%
Unsubscribe
#InboundAgency

8. • Client management has changed
• Opportunity for smarter relationships
• Adopt, outpace & retain
WHAT DOES THIS MEAN FOR US?

9. WHY AGENCIES
NEED INBOUND.2

10. INBOUND AGENCIES...
2 Can drive client retainers off
red hot trends
#InboundAgency
1 Have built-in delivery model for
scalable growth

11. INBOUND AGENCIES...
1 Can efficiently manage all
critical elements of client
campaigns to drive success
#InboundAgency
Can measure ROI for all client
marketing activities
2

12. THE HABITS OF A
SUCCESSFUL INBOUND
AGENCY.
3

13. BENCHMARK CLIENT GOALS
Visits?
Leads?
Customers?
#InboundAgency

14. CREATE CONTENT
#InboundAgency

15. COMMUNICATE INTELLIGENTLY
#InboundAgency

16. ALIGN SALES & MARKETING
Sales Notifications CRM Integration
#InboundAgency

17. MEASURE & REPORT ROI
#InboundAgency

18. LIVE WORKSHOP.
4

19. NEXT STEPS &
ACTION ITEMS.5

20. #InboundAgency
Let’s Talk:
http://bit.ly/AgencyTalk

21. Why did you lose your last client?
FINAL THOUGHT

22. QUESTIONS?
Let’s Talk:
http://bit.ly/AgencyTalk

23. THANK YOU.
Let’s Talk:
http://bit.ly/AgencyTalk