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Twitter for Marketing and PR
www.HubSpot.com

With Mike Volpe, Ellie Mirman and Rick Burnes
Welcome!

Mike Volpe
VP I b
   Inbound M k ti
          d Marketing
LinkedIn: http://www.linkedin.com/in/mikevolpe
Twitter...
How to Participate on Twitter




                  Step One
                  1. Login to your Twitter 
                 ...
How to Participate on Twitter




                  Step Two
                  1. Go to search.twitter.com
               ...
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
Outbound Marketing


                     800-555-1234
                     Annoying
                     Salesperson
Inbound Marketing

Blog
   g          SEO     Social Media
Rethinking Marketing
Outbound Marketing    Inbound Marketing
• Telemarketing       • SEO / SEM
• Trade shows         • Blo...
HubSpot Inbound Marketing System

                                    Content
                         SEO      Management...
Foundations of Inbound Marketing




Blogging                   Social
                           Networks



            ...
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
What IS Twitter?

Like …
Lik                  … Except
                       E    t
                    Only 140 characte...
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Twitter for PR
        Need to urgently speak with a business that is very
        actively leveraging social media strate...
How to Succeed With Twitter


   Track &              Build Your 
   Analyze
       y                 Network




        ...
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
Dive In
Company Brand? Or Personal Brand?
Please, Personalize Your Profile
Let Your Brand Shine
Follow People
Follow Top Twitter Users




      twitter.grader.com/topusers
See Who Thought-Leaders Follow




          twitter.com/dmscott
Who’s Talking About Your Keywords?




       search.twitter.com/search?q=lead+generation
Engage With People



          2,700 followers




          1,200 followers
           ,
Create a Company Page




    twitter.zappos.com/employees
Follow People Who Follow You
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Communicate With Customers
Use Favorites to Save Highlights




       twitter.com/HubSpot/favourites
Save Testimonials




http://twitter.com/Scobleizer/statuses/774666561
Publish Helpful Content
Using Twitter for Events
Meet People - “Tweetup”
What Not to Do: TMI
Questions?
Post to Twitter, including “@hubspot”

          Follow the conversation:
      http://search.twitter.com/searc...
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
Follower Count




•   A measure of your raw distribution power
Twitter Grader




•   Inputs include followers AND follower influence
@replies




•   A measure of community engagement & branding
•   On your profile or via search.twitter.com
Impact on Our Sales Funnel
           600                              35


           500                              30...
Agenda
•   Inbound Marketing & the New Rules
•   T itter 101
    Twitter
•   Build Your Network
•   Engage Your Community
...
HubSpot Tracks Relevant Tweets




•   HubSpot Owner & Marketer tracks industry and
    company keywords for you.
Tiny URL




•   Make long URLs fit Twitter’s 140 characters
•   Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients


                          •   Many ways to connect to
                              Twitter via ...
Twitter Feed
Your Blog, Flickr or Any Feed




  •   Allows you to automatically update your Twitter
      stream with con...
Hashtags.org
• Follow topics and events (#IMS08)
  •   Inbound Marketing Summit
  •   IMS 2008
  •   IMS08
  •   IMS2008
•...
HubSpotters to Follow
HubSpotters
• h b
  hubspot t
                 And more …
• Grader
                 www hubspot com/...
Some of Our Favorite Tweeple

• Dmscott         • ChrisBrogan
                            g

• Guykawasaki     • Scobleize...
Thank You!

              Learn more about HubSpot:
      http://www.hubspot.com/products/owner/
     http://www.hubspot.c...
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Follower Count • A measure Twitter for Marketing and PR

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• A measure of your raw distribution power

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Follower Count • A measure of your raw distribution power

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