Twitter for Marketing and PR
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There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including: -What is Twitter and why is it important -How to use Twitter to monitor your brand and engage customers and prospects directly -How to reach media and bloggers directly to get PR coverage for your business -What and how to measure the results of your social media efforts
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Twitter for Marketing and PR
- 1. Twitter for Marketing and PR www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes
- 2. Welcome! Mike Volpe VP I b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes
- 3. How to Participate on Twitter Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”
- 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
- 5. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 6. Outbound Marketing 800-555-1234 Annoying Salesperson
- 7. Inbound Marketing Blog g SEO Social Media
- 8. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
- 9. HubSpot Inbound Marketing System Content SEO Management Blog • Software Landing Social Pages Media • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required
- 10. Foundations of Inbound Marketing Blogging Social Networks SEO
- 11. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 12. What IS Twitter? Like … Lik … Except E t Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant M I i Messaging I’ bli d hi d h It’s public and archived on the web
- 13. Twitter? No Time for That Nonsense!
- 14. Why Do I Need to Know This?
- 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes
- 16. How to Succeed With Twitter Track & Build Your Analyze y Network Engage Engage With Your Community
- 17. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 18. Dive In
- 19. Company Brand? Or Personal Brand?
- 20. Please, Personalize Your Profile
- 21. Let Your Brand Shine
- 22. Follow People
- 23. Follow Top Twitter Users twitter.grader.com/topusers
- 24. See Who Thought-Leaders Follow twitter.com/dmscott
- 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
- 26. Engage With People 2,700 followers 1,200 followers ,
- 27. Create a Company Page twitter.zappos.com/employees
- 28. Follow People Who Follow You
- 29. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 30. It’s a Discussion, Not a Broadcast
- 31. Follow Your Brand in Conversations
- 33. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
- 36. Using Twitter for Events
- 37. Meet People - “Tweetup”
- 38. What Not to Do: TMI
- 39. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
- 40. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 41. Follower Count • A measure of your raw distribution power
- 42. Twitter Grader • Inputs include followers AND follower influence
- 43. @replies • A measure of community engagement & branding • On your profile or via search.twitter.com
- 44. Impact on Our Sales Funnel 600 35 500 30 25 400 20 rs Leads s Visitor HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter Leads From Twitter 100 5 0 0 New source of visitors & leads
- 45. Agenda • Inbound Marketing & the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
- 46. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
- 47. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
- 48. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
- 49. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
- 50. Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
- 51. HubSpotters to Follow HubSpotters • h b hubspot t And more … • Grader www hubspot com/twitter/ www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
- 52. Some of Our Favorite Tweeple • Dmscott • ChrisBrogan g • Guykawasaki • Scobleizer • TheOnion • Xenijardin • Tdefren • WholeFoods
- 53. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Mike Volpe Ellie Mirman Rick Burnes VP Inbound Inbound Marketing Inbound Marketing Marketing Manager Manager Twitter: @ T itt @mvolpe l Twitter: @ellieeille Twitter: @rickburnes