How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.

1. Transforming Marketing Services
Partner With Us
Brian Halligan
CEO
@bhalligan
Pete Caputa
VAR Program Manager
@pc4media

2. Your Participation, Feedback, Questions are Welcome
• Ask questions on Gotomeeting.
• Use @hubspot on Twitter

3. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

4. Traditional Marketing
4

5. Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson
5

6. Marketing Today (Inbound)
6

7. Marketing Has Changed
1950 - 2000 2000 - 2050
7

8. Not Your Father’s Marketing
8

9. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

10. HubSpot
3500
3000
2500
2300 customers
125 employees
2000 $17million
1500
1000
500
0

11. Not Competitive
94% Software
6% Training
11

12. HubSpotSoftware
Process Tools
Get Found Get Found
• Content Mgmt
• Publish • Blogging
• Promote Get Found • Social Media
• SEO
• Optimize • Analytics
Convert Convert Convert
•Offers/CTAs
•Landing Pages
•Test • Email
• Target • Lead Intelligence
• Lead Mgmt
•Nurture • Analytics

13. Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
VocioPays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI

14. Awards

15. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

16. Shifting Customer Expectations
16

17. Lumpy Revenue

18. Lumpy Headcount
350,000 10
Land Big Slow Sales 9
300,000 Projects = Months =
Hire Staff 8
Layoffs
250,000 7
200,000 6
5
150,000 4 Revenue
Payroll
100,000 3
Head Count
2
50,000
1
0 0
Non-Scalable Model

19. 1x Revenue

20. Hard toProve Value

21. Shifting Marketing Sands
• SEO – Real time Search In Google?
• Social Media – Google Buzz?
• Ad Agency – Shrinking CPM’s?
• PR – Techcrunch Factor?
• Web Designer – CMS?
• Point – Integrated?
21

22. No Time To Hunt
22

23. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

24. Skate to Where the Puck is Going

25. Increased & Recurring Revenue
20% Perpetual Margin
98% Renewal

26. Steady Headcount Growth
300,000 14
250,000 12
10
200,000
8
150,000
6 Revenue
100,000 Payroll
4
Head Count
50,000 2
0 0
Scalable Model

27. 4x Revenue
Service Revenue = 1x
Software Revenue = 4x
Scale Both!!
27

28. Prove Your Value

29. Stay On Top Of Shifts
MIT
HubSpot You
29

30. Stop Hunting & Get Found
30

31. Stop Hunting & Get Found
13%
31

32. Stop Hunting & Get Found
Get Listed OnMarketing Services Marketplace
You
SUPPLY
DEMAND
2,300 customers
software to measure
inbound marketing

33. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

34. What Are Companies Investing in Inbound Marketing?
Annual Investment in Inbound Marketing
45,000
40,000
35,000
30,000
25,000
>25 employees
20,000
< 25 employees
15,000
10,000
5,000
0
HubSpot Subscription Partner Services Fee
Fee
How can you start generating revenue from inbound marketing?

35. We’ve Helped Our Best Partners Grow
"Our agency is on pace to grow 130 – 150% this year…
Obviously there is demand in the market for these
services that will likely increase as HubSpot's profile
does. I don’t know if we could build a profitable model
around Inbound Marketing services without HubSpot.”
-Paul Roetzer | President, PR 20/20
Watch the case study:
http://bit.ly/ZjGs1

36. 6 hrs of Free Sales & Inbound Marketing Training
1. Sales qualification process.
2. Proposal development
3. New Service Offerings
• Sales & marketing alignment service
• Site design and CMS service
• Lead nurturing service
http://www.hubspot.com/internet-marketing-
company/partners/partner-program-resources/

37. 100s of Extended Free Trials of the Software
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-
their-clients/

38. > $100K Of Business Referred
http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-
Services-Industry

39. Yes, We’re Sharing Margin Too…
20% Margin
Share
Paid Quarterly

40. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started

41. How to Become a Successful HubSpot Partner
http://www.hubspot.com/internet-marketing-company/partner-program-process/

42. Start A Trial
The only way to truly learn the product &
understand its value is to use it!
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients

43. Learn the Inbound Marketing Methodology
With your trial you gain access to the HubSpot
methodology: http://success.hubspot.com

44. Take and Pass the Certification Exam
A comprehensive exam that tests knowledge of
the product and inbound marketing best
practices. Register at http://bit.ly/6XyWtd

45. Develop Inbound Marketing Services Packages
< 25 employees = $1,000/mo
> 25 employees = $4,000+/month
http://services.hubspot.com/services/partner-resources/

46. Get Listed in the HubSpot Services Marketplace
http://services.hubspot.com

47. Who Is A Good Fit
• SEO Consultant
• Social Media Guru
• Website Designer
• Ad Agency
• PR Firm
• CRM Consultant
47

48. 1+1=3
Thank you!
48

49. Start A Trial
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients