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Transform Your Marketing with HubSpot

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HubSpot
HubSpot

Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

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Brian Halligan @bhalligan bhalligan@hubspot.com Marketing Transformation
Marketing Transformation 6 Steps To Success Organizing For Success Who Is HubSpot?
Traditional Marketing
Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
The Market Is Here Now
Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
6 Steps To Success
Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x
Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x
Step 3 http://app.hubspot.com/sm/feeds?portalId=53
Step 4 You Gotta Give To Get x
Step 5 z x y y2
Step 6
Organizing For Success
• Conformity Reigns…Exceptions Rule
Digital Citizen Analytical Reach Content Creator
Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw
CEO’s Role Employees Roles Privacy Strategy Transparency …Be Intensely Human
Who Is HubSpot? 26
1. Complete Solution Landing Social PPC SEO CMS Blog Leads Analytics Expertise Pages Media
2. Emerging Industry Standard 2500 2000 1500 1000 500 2,600+ Customers 0
3. Thought Leaders
4. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
Learn More www.hubspot.com/demo

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