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M A R K E T I N G & A D V E R T I S I N G
T R E N D S F O R
Check out
the top 15
marketing &
advertising
trends we
are LOVING
right now.
Content Collaboration1
Giving the customer the ability
to contribute to content
creation by delegating some of
the brand-building
responsibilities.
WHY?
Want more options to
share their opinions
about brands.
64% of Millennials
53% of Baby Boomers
4,000 customers submitted
entries in a 3-week span.
The Starbucks White Cup Contest:
winner gets the template for the
new Starbucks cup.
Collaborative Economy2
Allows people to create their
own physical goods as well as
share their existing physical
goods
Who is part of the
Collaborative
Economy?
•  Airbnb
•  Uber
•  Lyft
•  Kickstarter
•  Indiegogo
•  Etsy
Top 15 for '15: 2015 Marketing and Advertising Trends
Brands are embracing this
Collaborative Economy
and partnering with
other brands.
Comcast & Airbnb
Comcast created 3 unique
Xfinity “Watchathon Week
Aribnb properties.”
3 families were selected to
spend an entire week in the
Airbnb properties.
Interiors matched Game of
Thrones, Boardwalk Empire,
and The Wire.
Using Mobile Messaging Apps3
Using WhatsApp, Kik, Snapchat
and other messaging apps
to build your brand.
Using WhatsApp, Kik, Snapchat
and other messaging apps
to build your brand
WHY?
Texting is down 18.4% from
last year.
But mobile internet usage
increased 52%.
Social messaging apps
have changed the way
we communicate with
people through mobile
phones.
Check out
GrubHub’s
Snapchat
Story …
Data Visualization4
A picture is worth
1,000 words
Data is powerful if you can
actually understand what it
is telling you.
Data is powerful if you can
actually understand what it
is telling you.
Data visualization gives you a powerful way to
communicate information.
Marion Luttenberger
Interactive Media5
For many agencies, traditional
print ads are crucial to their
business.
For many agencies, traditional
print ads are crucial to their
business.
Brands have found new ways
to merge the digital and
physical through interactive
media in print ads.
Speed Test by Sonera
Cinemagraphs6
It’s like a GIF
It’s like a GIF
… but better
A Cinemagraph is …
an image that mixes a high quality
photograph with video.
Few elements are moving where
the rest are static.
Ann Street Studio
Magic Realism7
Animation on top of
video
Check out Magic Leap … you’ll
feel like you are in Harry Potter.
Magic Leap
Hand Drawn Illustrations8
With the world constantly changing, minimalism is in.
Hand-drawn art is getting integrated into new projects.
Boompa
Background Video9
In 2014, there were a lot of large
high-quality images, but there is no
longer a limitation to static images.
With faster internet speeds and
HTML5, websites can now integrate
video without harming load time.
The Q Camera
Extreme Content Marketing10
What is Extreme
Content
Marketing?
Association with
extreme sports and
risk-takers.
A brand full of energy,
excitement, and the idea
that anything is possible.
Top 15 for '15: 2015 Marketing and Advertising Trends
interactions on Facebook
shares on Facebook
in sales to $1.6 billion
900,000
83,000
7% increase
The RedBull & Stratos Jump ...
Top 15 for '15: 2015 Marketing and Advertising Trends
Humanized Brands11
Being a “Human Era
Brand” means having
an authentic story
delivered consistently
through an inspiring
experience.
•  Personal
•  Conversational
•  Empathetic
•  Inspirational
•  Problem Solvers
Human Era Brands are …
•  Humorous
•  Prone to Mistakes
•  Authentic
•  Transparent
•  Storytellers
Like Southwest Airlines ...
Social Selling12
of B2B buyers use social
media to research
purchase decisions.
Of salespeople who use
social media outsell their
peers.
72%
79%
Ask a Question That Starts a Conversation
Emojis13
billion smartphone users
worldwide
billion messages sent
per day
billion emoticons sent
per day
2.0
41.5
6.0
Mentos Created Ementicons
Coca Cola Used Them on Billboards
Using Instagram Celebrities14
Brands are paying
Instagram Celebrities
with large followings to
promote their product
if they are a match to
their consumer profile.
Like Patrick
Janelle posting
about
Bloomingdales
Or Cara Loren
promoting Lord
and Taylor
Comic Relief15
Having some non-
promotional material
that shows a little
personality has proven
to make more people
trust your brand.
Funny 404 Messages
Or just some good ol’ pranking ...
Happy Trending!

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