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Three Steps to Success with
Twitter for Your Business 



Session 3: Measure the Success of Your Twitter
Campaigns !
Meet Your Experts:
Anne Mercogliano!
SMB Marketing Manager!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Evangelist...
Meet Your Experts:
Anne Mercogliano!
SMB Marketing Manager!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Evangelist...
Housekeeping Notes
Slides and recording will be available after!
!
Interact with us on Twitter: #twittersuccess!
View the full workshop session here:
RECAP OF SESSIONS 1
AND 2!
SESSION #1 – BUILD YOUR TWITTER PRESENCE!
MAKE THE PERFECT PROFILE!
SESSION #1 – BUILD YOUR TWITTER
PRESENCE!
FIND THE RIGHT PEOPLE !
SESSION #1 – BUILD YOUR TWITTER PRESENCE!
BE CONSISTENT "
SESSION #2 – ENGAGE WITH YOUR AUDIENCE!
ASK & ANSWER QUESTIONS!
SESSION #2 – ENGAGE WITH YOUR AUDIENCE!
CONTENT!
SESSION #2 – ENGAGE WITH YOUR AUDIENCE!
FIND THE RIGHT
PEOPLE!
EVALUATE YOUR
TWITTER CAMPAIGNS!
TOOLS YOU WILL NEED!
TOOLS YOU WILL NEED!
GOALS!
•  Driving Traffic!
•  Shaping Conversation!
•  Deepening Engagement!
•  Driving conversion!
!
!
Campaigns and Goals!
GOAL #1: INCREASE TRAFFIC!
Quick Tip to get more
traffic: Put a link to your
website in your profile
description as well!
GOAL #1: CASE STUDY!
GOAL #2: SHAPING CONVERSATION!
GOAL #2: CASE STUDY!
GOAL #3: ENGAGEMENT!
Quick Tip: Ask people to
retweet or follow you to
get more engagement!
GOAL #3: CASE STUDY!
Quick Tip: At least 25%
of your tweets should
promote something for
lead generation
GOAL #4: DRIVING CONVERSION!
GOAL #4: CASE STUDY!
THANK
YOU!
Q+A
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Three Steps to Success with Twitter for Your Business Part 3: Measure the Success of Your Twitter Campaigns

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The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.
Join Anne Mercogliano, Marketing Manager at Twitter, and Laura Fitton, Inbound Marketing Manager at HubSpot in this three part workshop to learn how to build your Twitter presence, engage with your audience, and generate quality leads and customers!

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Three Steps to Success with Twitter for Your Business Part 3: Measure the Success of Your Twitter Campaigns

  1. Three Steps to Success with Twitter for Your Business 
 
 Session 3: Measure the Success of Your Twitter Campaigns !
  2. Meet Your Experts: Anne Mercogliano! SMB Marketing Manager! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio!
  3. Meet Your Experts: Anne Mercogliano! SMB Marketing Manager! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio!
  4. Housekeeping Notes Slides and recording will be available after! ! Interact with us on Twitter: #twittersuccess!
  5. View the full workshop session here:
  6. RECAP OF SESSIONS 1 AND 2!
  7. SESSION #1 – BUILD YOUR TWITTER PRESENCE! MAKE THE PERFECT PROFILE!
  8. SESSION #1 – BUILD YOUR TWITTER PRESENCE! FIND THE RIGHT PEOPLE !
  9. SESSION #1 – BUILD YOUR TWITTER PRESENCE! BE CONSISTENT "
  10. SESSION #2 – ENGAGE WITH YOUR AUDIENCE! ASK & ANSWER QUESTIONS!
  11. SESSION #2 – ENGAGE WITH YOUR AUDIENCE! CONTENT!
  12. SESSION #2 – ENGAGE WITH YOUR AUDIENCE! FIND THE RIGHT PEOPLE!
  13. EVALUATE YOUR TWITTER CAMPAIGNS!
  14. TOOLS YOU WILL NEED!
  15. TOOLS YOU WILL NEED!
  16. GOALS! •  Driving Traffic! •  Shaping Conversation! •  Deepening Engagement! •  Driving conversion! ! ! Campaigns and Goals!
  17. GOAL #1: INCREASE TRAFFIC! Quick Tip to get more traffic: Put a link to your website in your profile description as well!
  18. GOAL #1: CASE STUDY!
  19. GOAL #2: SHAPING CONVERSATION!
  20. GOAL #2: CASE STUDY!
  21. GOAL #3: ENGAGEMENT! Quick Tip: Ask people to retweet or follow you to get more engagement!
  22. GOAL #3: CASE STUDY!
  23. Quick Tip: At least 25% of your tweets should promote something for lead generation GOAL #4: DRIVING CONVERSION!
  24. GOAL #4: CASE STUDY!
  25. THANK YOU!
  26. Q+A
  • AlePeraltakulik

    Apr. 25, 2014
  • AgileMarketing

    Dec. 30, 2013
  • LoveaAnthony

    Oct. 8, 2013
  • remcovanderpluijm

    Sep. 19, 2013
  • herrharra

    Aug. 17, 2013
  • hasyim_habsyi

    Aug. 11, 2013
  • wprasit

    Jul. 31, 2013
  • derrickwongks

    Jul. 27, 2013
  • cesarinou

    Jul. 18, 2013
  • sme000tana

    Jul. 18, 2013
  • mahajaafar

    Jul. 18, 2013
  • SeanPhilippaStack

    Jul. 18, 2013
  • prohacvice

    Jul. 18, 2013
  • lodelauwers

    Jul. 17, 2013
  • muhammadraven

    Jul. 17, 2013
  • GWMatthews

    Jul. 17, 2013
  • noorafif17

    Jul. 17, 2013

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales. Join Anne Mercogliano, Marketing Manager at Twitter, and Laura Fitton, Inbound Marketing Manager at HubSpot in this three part workshop to learn how to build your Twitter presence, engage with your audience, and generate quality leads and customers!

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