The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!
Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.
10. 1) Keep it conversational!
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2) Engage with your audience!
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3) Keep it timely!
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4) Dive into the inside scoop!
THE OFFICIAL GETTING
STARTED TIPS ON
TWEETING!
23. Q+A
#twittersuccess!
Join us for our final
workshop session on
July 17th to learn how
to optimize your
campaigns on
Twitter:!
!
“Measure the
Success of Your
Twitter Campaigns”!
Hinweis der Redaktion
Audience was higher level than weWhat can be done on twitter instead of howvt o do itEvents: organic and promoted tweet – promote the most important stuffWalk through Get new link – nl and tweetGet their handle
Can give a quick overview on the team
Can give a quick overview on the team
Can give a quick overview on the team
Anne: Can walk over the different examples we see with this
HERE we will introduce how important it is to marry the content you promote organically with the paid aspect of Twitter. The two strategies should be aligned. Anne: talk about how promoted tweets are there to amplify good effort.See what has been the winner in the past and highlight
HERE we can talk about promoted accounts.Sound bite: if you are just starting out on Twitter, followers are likely your number 1 goal! Promote cool things about your company to get the buzz going.
Can take the lead on walking through this.tweetshttps://business.twitter.com/write-good-tweets
Can take the lead on walking through this.
Won’t talk about promotion here.Sounds bite: If you aren’t sure where to start, responding to customers, or prospects’ questions are a great way to start getting used to Twitter and starting conversations. Plus, you will make a lot of people happy!
Hashtags, get in on conversations that are relevant to your business.Anne: Tip, find out what conversations are happening by following influencers and replying to their conversations
Anne: another way to join the conversation can walk through thishttps://business.twitter.com/tactics/use-events-engage
If you have larger pieces of content, promote them on twitter! If you have a large report or important webinar coming up, use a little bit of advertising love to increase the reach of your content.With Twitter advertising, you can promote a tweet to the top of someone’s feed, or when people search for certain keywords, just like when using a PPC tool like Google AdWords. This is a great way to get your content shown to the write target audience who are likely to be interested in the topic you are promoting. Anne: We like to talk to our customers about starting out with a “content hub” and how you can integrate your Twitter efforts into what you have already done.
Promoting a big sale coming up for your company is a great way to drive more traffic to a specific page. Anne: Twixclusive, Flock to Unlock, and highlighting inventory
HubSpot has done quite a few Twitter chats in the past, where an expert on a certain topic hosts an hour long twitter chat using a specific hashtag, similar to how you all are using our hashtag #twittersuccess to discuss and ask questions about this webinar!
How to promote your eventStart earlyDrive to sign up? Let’s talk though what we want to highlight on this slide
Once you know what the best content is to tweet out and promote on Twitter, targeting the right audience is key. In your organic tweets, your followers and their friends are the audience, however with twitter ads you have a whole new realm of possibilities.