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Three Steps to Success with
Twitter for Your Business 



Session 2: Engage with Your Audience: Organic
Content and Promot...
Meet Your Experts:
Anne Mercogliano!
SMB Integrated Marketing Lead!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Ev...
Meet Your Experts:
Anne Mercogliano!
SMB Marketing Manager!
Twitter!
@akmercog!
Laura Fitton!
Inbound Marketing Evangelist...
Housekeeping Notes
Slides and recording will be available after!
!
Interact with us on Twitter: #twittersuccess!
#twitters...
View the full workshop session:
#twittersuccess!
SET YOUR TWITTER
GOALS!
#twittersuccess!
POSSIBLE GOALS!
•  Establishing your
Brand!
•  Educating /
Informing customer!
!
•  Promoting events!
!
•  Driving Traffic!...
HOW TO GET THE
MOST OUT OF
TWITTER!
#twittersuccess!
YOUR BRAND!
#twittersuccess!
1) Keep it conversational!
!
2) Engage with your audience!
!
3) Keep it timely!
!
4) Dive into the inside scoop!
THE OFFIC...
BREAKDOWN OF A TWEET!
QUESTIONS: ASK & ANSWER!
INDUSTRY CONVERSATIONS!
#twittersuccess!
ENGAGE IN
SEASONAL &
CULTURAL
EVENTS!
OFFERS!
#twittersuccess
TWITTER CHATS!
#twittersucce
EVENTS"
VINE!
#twittersuccess!
FINDING THE RIGHT
AUDIENCE!
#twittersuccess!
Determining Whom to Target !
#twittersuccess!
THANK
YOU!
#twittersuccess!
Q+A
#twittersuccess!
Join us for our final
workshop session on
July 17th to learn how
to optimize your
campaigns on
Twitter...
Three Steps to Success with Twitter for Your Business: Engage with Your Audience - Content & Promoted Tweets
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The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter!
Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.

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Three Steps to Success with Twitter for Your Business: Engage with Your Audience - Content & Promoted Tweets

  1. 1. Three Steps to Success with Twitter for Your Business 
 
 Session 2: Engage with Your Audience: Organic Content and Promoted Tweets! #twittersuccess!
  2. 2. Meet Your Experts: Anne Mercogliano! SMB Integrated Marketing Lead! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio! #twittersuccess!
  3. 3. Meet Your Experts: Anne Mercogliano! SMB Marketing Manager! Twitter! @akmercog! Laura Fitton! Inbound Marketing Evangelist ! HubSpot! @pistachio! #twittersuccess!
  4. 4. Housekeeping Notes Slides and recording will be available after! ! Interact with us on Twitter: #twittersuccess! #twittersuccess!
  5. 5. View the full workshop session: #twittersuccess!
  6. 6. SET YOUR TWITTER GOALS! #twittersuccess!
  7. 7. POSSIBLE GOALS! •  Establishing your Brand! •  Educating / Informing customer! ! •  Promoting events! ! •  Driving Traffic! ! •  Increasing leads / Sales! ! #twittersuc
  8. 8. HOW TO GET THE MOST OUT OF TWITTER! #twittersuccess!
  9. 9. YOUR BRAND! #twittersuccess!
  10. 10. 1) Keep it conversational! ! 2) Engage with your audience! ! 3) Keep it timely! ! 4) Dive into the inside scoop! THE OFFICIAL GETTING STARTED TIPS ON TWEETING!
  11. 11. BREAKDOWN OF A TWEET!
  12. 12. QUESTIONS: ASK & ANSWER!
  13. 13. INDUSTRY CONVERSATIONS! #twittersuccess!
  14. 14. ENGAGE IN SEASONAL & CULTURAL EVENTS!
  15. 15. OFFERS! #twittersuccess
  16. 16. TWITTER CHATS! #twittersucce
  17. 17. EVENTS"
  18. 18. VINE! #twittersuccess!
  19. 19. FINDING THE RIGHT AUDIENCE! #twittersuccess!
  20. 20. Determining Whom to Target ! #twittersuccess!
  21. 21. THANK YOU! #twittersuccess!
  22. 22. Q+A #twittersuccess! Join us for our final workshop session on July 17th to learn how to optimize your campaigns on Twitter:! ! “Measure the Success of Your Twitter Campaigns”!
  • AlePeraltakulik

    Apr. 25, 2014
  • AgileMarketing

    Dec. 30, 2013
  • rashidmughal

    Sep. 23, 2013
  • herrharra

    Aug. 17, 2013
  • lapindo

    Jul. 31, 2013
  • derrickwongks

    Jul. 27, 2013
  • SeanPhilippaStack

    Jul. 18, 2013
  • shellym1614

    Jul. 11, 2013
  • camilo4000

    Jul. 7, 2013

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter! Twitter is not only a place for engagement and conversations, it is also a place to generate leads, attract new reach, and help drive sales.

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