The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that blogging more often and using social media like Twitter, LinkedIn, and Facebook are becoming more important to businesses. The document advocates for the all-in-one marketing software from HubSpot to help businesses implement an inbound marketing strategy across blogging, social media, search optimization, and analytics.

1. State of Inbound
Marketing:
2010 Report
p
Mike Volpe Adam Blake
VP Marketing @HubSpot MIT Sloan - MBA Student
Twitter: @mvolpe Twitter: @myapb

2. Report Methodology
• Follow-up to our 2009 report
• 231 new responses
• Diverse range of industries
• Many different size companies
• Full report: http://hub.tm/Inbound2010

3. Major Findings in 2010 Report
1. Inbound marketing delivers lower
cost per lead th outbound
t l d than tb d
marketing
2. Social media and blogs are
expanding in the marketing budget
3. Businesses close real customers
with social media and bl
ith i l di d blogs

4. Inbound Marketing
vs
Outbound Marketing

5. Inbound is 60% Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI

6. Inbound Marketing is More Effective
Cost Per Lead Rating
Source: survey of hundreds of businesses: HubSpot.com/ROI

7. Outbound Marketing is Less Effective
Cost Per Lead Rating
Source: survey of hundreds of businesses: HubSpot.com/ROI

8. Inbound Marketing Is More Important
Source: survey of hundreds of businesses: HubSpot.com/ROI

9. Trends in Budgets
and S
d Spending
di

10. Outbound Spending Decreasing
Source: survey of hundreds of businesses: HubSpot.com/ROI

11. Inbound Marketing Budgets Increasing
Source: survey of hundreds of businesses: HubSpot.com/ROI

12. Success Drives Investment in Inbound
Source: survey of hundreds of businesses: HubSpot.com/ROI

13. Small Companies Do More Inbound %
Source: survey of hundreds of businesses: HubSpot.com/ROI

14. Telemarketing, Paid Search Decrease
Source: survey of hundreds of businesses: HubSpot.com/ROI

15. Changes in
Business Bl
B i Blogging
i

16. Blogging More Often Drives Results
Source: survey of hundreds of businesses: HubSpot.com/ROI

17. Most Business Blogs Post Weekly
Source: survey of hundreds of businesses: HubSpot.com/ROI

18. Changes in
Social Media Marketing
S i l M di M k ti

19. Changes in Social Media Landscape
“How important
are these services
to your business?
Source: survey of hundreds of businesses: HubSpot.com/ROI

20. Social Media is for Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI

21. Social Media is for B2B and B2C
Source: survey of hundreds of businesses: HubSpot.com/ROI

22. The Best and Worst
from 2009
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23. “Best Things” from 2009
Source: survey of hundreds of businesses: HubSpot.com/ROI

24. “Worst Things” from 2009
Source: survey of hundreds of businesses: HubSpot.com/ROI

25. How to Put All the Pieces Together?
d.j.k. on flickr

26. HubSpot Puts the Pieces Together

27. What’s HubSpot?
• All-in-one Marketing Software
•OOver 2 100 customers i 3 years
2,100 t in
• 110+ employees, lots of MIT g
p y , grads

28. Blog & Social Media
• Business Blog
Software
• Blog Analytics
• Social Media
Monitoring
• Social Media
Publishing

29. Search Optimization
• Keyword Grader
• Link Grader
• Page Grader

30. Lead Generation
• Landing Pages
• Lead Intelligence
• Lead Alerts
• Visitor Profiling
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31. Competitor Tracking

32. Marketing Analytics
• Assess the effectiveness of your marketing on a
campaign-by-campaign level
• Optimize resource allocation to maximize sales

33. Proven ROI by 2,100+ Customers
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
g p
www.HubSpot.com/ROI

34. Q&A
Free trial of HubSpot:
www.HubSpot.com/free-trial
Mike Volpe Adam Blake
VP Marketing @HubSpot MIT Sloan - MBA Student
Twitter: @mvolpe Twitter: @myapb