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The Secrets of Inbound Marketing,[object Object],Rick Burnes,[object Object],Twitter: @rickburnes,[object Object],October 23, 2010,[object Object],How to use SEO, blogs and social media to get found online.,[object Object]
The Secrets of Inbound Marketing
Agenda,[object Object],About Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]
Traditional Marketing (Outbound),[object Object]
Marketing Today (Inbound),[object Object]
Declining Traffic for Trade Publications,[object Object]
But We’re Now a Trade Publication,[object Object]
Best Young Companies? Inbound.,[object Object],1950 - 2000,[object Object],2000 - 2050,[object Object],8,[object Object]
Marketing With Budget? Or Brain?,[object Object],Flickr: Refracted Moments,[object Object],Flickr: Gaetoan Lee,[object Object]
www.HubSpot.com/ROI,[object Object],More:,[object Object]
Why Inbound Is Cheaper,[object Object]
What Is Inbound Marketing?,[object Object],Website Visitors,[object Object],Process,[object Object],Tools,[object Object],Get Found,[object Object],[object Object]
Blogging
Social Media
SEO
AnalyticsGet Found,[object Object],[object Object]
Promote
OptimizeLeads,[object Object],Convert,[object Object],[object Object]
Target
NurtureConvert,[object Object],[object Object]
Landing Pages
Email
Lead Intelligence
Lead Mgmt
AnalyticsCustomers,[object Object]
SEO,[object Object],Social Media,[object Object],Blog,[object Object]
SEO,[object Object],Social Media,[object Object],Blog,[object Object],Flickr: Storm Crypt,[object Object]
Agenda,[object Object],About Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]
How Do You Get to the Top?,[object Object]
Pick Your Keyword Battles,[object Object],Flick Photos: ExtraMedium & Simonstarr ,[object Object],Fight for “Ninja” …,[object Object],or “Ninja Halloween Costume”,[object Object]
Two Sides of Optimization,[object Object],On-Page,[object Object],Off-Page,[object Object]
How Do You Get Links?,[object Object],Have something worth linking to.,[object Object]
Blogging Means More Inbound Links,[object Object]
How Google Weighs Optimization,[object Object],On Page,[object Object],(25%) ,[object Object],Off Page,[object Object],(75%),[object Object],Off-page optimization is critical.,[object Object]
SEO,[object Object],Blog,[object Object],Flickr: Storm Crypt,[object Object]
Agenda,[object Object],About Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]
The Secrets of Inbound Marketing
The Secrets of Inbound Marketing
The Difference?,[object Object],Data from website.grader.com and compete.com,[object Object]
The Secrets of Inbound Marketing
What Should You Write About?,[object Object],(Holly Allison, VP, Marketing, Vico Software),[object Object],(Larry Berezin, COO, NYC Parking Ticket, LLC),[object Object]
Content Attracts the Right People,[object Object],Neil Diamond ,[object Object],Flick Photo: Marciela,[object Object]
Blog,[object Object],Podcast,[object Object],Videos,[object Object],Photos,[object Object],Presentations,[object Object],eBooks,[object Object],News Releases,[object Object],What Content Channels Are Best?,[object Object]
Create Content That Fits Your Industry,[object Object]
HubSpot.com/cartoons,[object Object]
Get Into the Content Mindset,[object Object],[object Object]
Turn forum posts into blog posts
Shoot videos at events
Interview customers for your blog
Repurpose company data for public reports
Share lessons you learnFlick Photo: Cindiann,[object Object]
Agenda,[object Object],About Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]
Social Media Is Now a Staple,[object Object],Flickr: anitacanita,[object Object],Flickr: sierravalleygirl,[object Object],[object Object]
 Small scale
 No business impact
 But lots of fun
 Highly measurable
 Massive scale
 Major driver of leads, sales
 Still fun,[object Object]
PR, Social-Media Style,[object Object],Elapsed Time:,[object Object],50 Minutes,[object Object]
Social Media Drives Leads,[object Object],HubSpot Social Media Leads,[object Object],Twitter is largest category, at >40% of HubSpot’s total social media leads.,[object Object]
How to Get Started,[object Object],Listen ,[object Object],Share Your Content,[object Object],Listen More ,[object Object],Build Relationships,[object Object]
Places to listen,[object Object],[object Object]
google.com/blogsearch

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