View the complete on-demand webinar: http://www.hubspot.com/the-science-of-webinars/

1. The Science of Webinars
Engineering Amazing Virtual Presentations.
Dan Zarrella
Social Media Scientist

2. #WebinarSci

3. http://bit.ly/webinarsci

5. There are no small parts,
only small actors.
-Konstantin Stanislavsky

7. Takeaway:
The webinar experience
begins at promotion.

8. Virtual vs Reality

9. Boredom

10. Distractions

11. Takeaway:
Be animated. Pace, gesture,
and speak dramatically.

13. Sharing

14. Novelty

15. Relevance

16. Frame everything you say and show in
terms of your audience’s point of view
and needs.
-Laura Fitton

17. News

18. The Presenter

19. Takeaway:
Make your
audience like you.

20. People There

21. Reputation

22. Make this worth it for the audience.
They talk when they see that the
results of such conversation will
benefit them.
-Chris Brogan

23. People Not There
Ed Yourdon

24. Pithiness

25. Takeaway:
Make sure your soundbites
make sense out of context.

26. Utility

27. Note Taking

28. Negativity

29. Trying to Focus

30. I think that the BEST presentations
actually are so engrossing that people
forget to Twitter while the presentation
is happening.
-Nancy Duarte

31. Humor

32. The #FBSCi
Webinar

38. Presentation
Design

39. One Thought Per Slide

40. No Bullets

41. 8 Point
10 Point
12 Point
14 Point
16 Point
18 Point
20 Point
22 Point
24 Point
26 Point
28 Point
The 30 Point Rule

42. NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
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43. Strong Imagery

44. Key Findings

45. Takeaways

46. Expectations

47. Novelty

48. Takeaway:
Say something your
audience has never heard.

49. Compliance

50. Ask them to do so. “If you see
something you like, feel free tweet
about it. I’d love the feedback and
discussion.”
-Brett Tabke

51. Ingratiation

52. Evangelism

53. Takeaway:
Use us-vs.-them

54. Pauses

55. Takeaway:
Give your audience
time to Tweet

56. Using SlideShare

58. Takeaway:
Longer decks do better
on slideshare.

59. Calls to Action

61. Thank you!